You’ve done it, haven’t you?
Don’t worry, you’re not alone. Thousands of hoteliers (that’s a guess, but we’re probably not far off the mark) start blogs only to leave them dormant after a couple of posts about the new restaurant menu and long-serving staff member Sarah’s leaving party.
If that rings true, you’re unfortunately missing out on a massive opportunity to market your hotel in a way that will gradually build an audience which learns to trust you and - eventually - pay for your services.
The biggest problem, clearly, is finding inspiration, therefore we recommend bookmarking this blog and turning to it whenever you need a great idea for your content plan.
Here’s our top fifteen blog ideas for hotel marketing:
1. A preview of local events
No matter where your hotel is situated, there’ll be local events of some kind that will draw guests to your property. Create a blog that previews the local events scheduled for the year and publish it in January.
2. Review some travel apps
You’ll have noticed that your guests are becoming increasingly dependent on smartphone apps when it comes to planning their trip and stay with you. Help them out by reviewing a few yourself (focus on mapping tools, area guides and online booking platforms).
3. Where to find the adventurous stuff in <your area>
For guests who love the great outdoors and have a sense of adventure, a blog that details the best spots near your hotel for such activity will go down a storm.
4. Top summer activities
What attractions and events should travellers to your area expect to have at their disposal when the warm weather arrives?
5. Top winter activities
As above, but focusing on the stuff that can fill a cold winter’s morning, afternoon or evening.
6. What to do as a couple in <your location>
This is a great one for hotels looking to raise the number of holidaying couples. Write about the benefits of short breaks and the romantic excursions and experiences lovebirds can experience in your area.
7. What to do with the family in <your location>
Come the summer holidays, parents across the UK (and beyond) will be looking for ways to fill their kids’ days. Give them a reason to visit your hotel and its surroundings.
8. Stuff to do during 24 hours in <your location>
Set readers of your blog a challenge. Assume they only have twenty-four hours to play with and highlight all the cool stuff they can achieve in that time (before ending up exhausted, lying in one of your beds).
9. The most unusual attractions in <your location>
Trust us - you’ll be able to find some. Reach out to local businesses, attractions and organisations to identify unusual things about the area that might capture the imagination of people looking for a memorable weekend away.
10. The top 10 cool facts about <your location>
If you can’t think of ten, list as many as you can. If you find more than ten - go bonkers; Google loves content of this kind.
11. The top 5 things you’ll need to bring with you during a hotel stay
If truth be told, there’s a fair few blogs of this nature already, but there’s no harm in being in amongst it - particularly if you can put a unique spin on the list.
12. The funniest things left behind by our guests
Give your readers a laugh. If you’ve run your hotel for a considerable amount of time, you’ll have amassed a collection of stories (and, sometimes, objects) that guests have inexplicably decided to bring with them and forget to take home.
13. The best pubs in <your location>
Far from sending potential guests to the competition, you’ll be helping out travellers who want to mix their hotel stay with a traipse around the best pubs nearby. Besides - you’re all in this together, and you never know what you might get in return for promoting another local business!
14. A day in the life of our receptionist
Obviously, you can substitute ‘receptionist’ for any role within your hotel, but why not give readers an insight into how your hotel is run? It’ll add personality to your brand and give members of staff a moment in the spotlight.
15. 3 dishes from our menu you’ll want to try
Although it isn’t advisable to use a business blog to talk relentlessly about yourself, there’s no harm in occasionally highlighting the awesome things you have available for guests. Pick three items from your menu and detail them with lip-smacking text and hunger-inducing imagery.
Have we inspired you? Thought so.
Have you got your own go-to blog topics for your hotel marketing strategy? If you don’t mind sharing them, please do so in the comments below!