Summer is the season of adventure, which means millions of people will be looking to book a UK hotel and escape the daily grind.
With so many accommodation options available, independent hotels need to work harder than ever to stand out from the crowd.
Here are just a few intriguing ideas to help promote your hotel this summer and earn the attention of guests when they decide to book.
Big up the World Cup
The Russia World Cup 2018 is set to dominate the attention of the entire nation when it kicks off on the 14thJune.
During the competition, plenty of people are likely to have football on their mind, which is why it makes sense for your hotel to appeal to fans in some way.
Holding viewing events for big games is a great idea, as it will create a communal atmosphere and also convince guests to stick around and spend money at the bar, rather than heading elsewhere to keep up with the action.
World Cup themed nights in the restaurant might also be a hit if you can focus on providing food from one of the nations playing that evening.
Serve seasonal dishes
If food is a big element of your hotel’s offering, it makes sense to ensure that the menu you offer is appropriate for the shifting seasons and warmer weather.
In the summer, the time is ripe for offering a range of dishes that reflect the summer heat and also tie in with your local area.
Work with nearby producers to create meal concepts that give you the edge over the competition and keep foodies happy.
Hotels with outdoor dining areas might also benefit from setting up regular barbecue events throughout the summer, perhaps with live entertainment and even cooking demonstrations - if your budget is flexible enough, of course!
Optimise your online presence
The best way to engage with guests this summer is to make sure your hotel is as visible online as possible.
It’s not enough to simply rely on your site cropping up on search engines and booking platforms; you’ll also need to engage with prospective visitors via social media to make the biggest splash and temp them away from spending more time at home or abroad.
Create compelling, seasonal blog content to draw people to your site and boost direct bookings, but also ensure you have plenty of summery images and promotions to share on Instagram, Twitter and Facebook, too.
The content you create can relate to almost anything, but it’s best to optimise it so that it fits in with the ethos of your hotel, as well as the region of the country in which you’re based.
Cater to families
The school holidays is a peak time for family trips, therefore your hotel needs to be ready for an influx of excited kids and leisure-seeking parents.
Being able to offer activities to guests that will suit people of all ages is a great marketing tip. If you can do something to keep the kids occupied and give the parents time to themselves, then all the better; you’ll win plenty of fans with that kind of approach.
Focus on weekends and design memorable events that are geared towards families. You could consider everything from sporting competitions and outdoor games to children’s entertainers and mobile petting zoos.
Summer arrives quickly and is over all too soon, so make sure your hotel is prepared to take full advantage of it this year by following some of these tips, rather than letting it pass by.