Running a small hotel isn’t easy - particularly when you seem to be doing most of the work yourself. This leaves most hotel owners with a constant list of growing concerns - chief of which is how to ensure beds are occupied at an average room rate that makes the business sustainable. Thankfully, there are a number of things you can do without spending a fortune on consultants and expensive marketing campaigns to get more guests through your doors. Today, we’d like to share four of our favourite ways to boost revenue at your hotel:
Modern guests want more than just a room. And that’s great news, because it means you can package up your offering and raise the value of every booking that lands on your reservation chart.
It might be that you have a spa on site, or can strike up a deal with a local attraction. Perhaps you can put on a special themed night in the restaurant.
Get creative - think how you can turn what would normally be a simple hotel stay into an experience.
2. Seasonal promos
At the time of writing, we’re in the warmest days of the year, but with vacation season helping business pick up, it’s a brilliant reminder that seasonal promotions should go down a storm in hotels to ensure you're booming all year long.
Seasonal promotions are a great way to boost occupancy when you may otherwise be quiet. You can tailor them to the weather or to run alongside any local events that are taking place.
At the start of each year, take a look ahead and suss out where your seasonal promotions could land. The more homework you do on this, the more chance you’ll have of ensuring a healthy flow of guests all year round.
3. Loyalty deals
How do you get guests to come back? You reward them!
Loyalty programs work very well in retail, but they’re just as useful in hospitality. Thankfully, you don’t need to get complicated with points schemes, either - just keep it simple.
Get your 3rd stay free, or grab a free lunch if you revisit, are two examples of very simple loyalty programs that should tempt people to return to your hotel. If you want to get more fancy with membership options in the future, you can!
4. Promotional Events
Remember - you don’t just have to attract travelling guests to your hotel, and by running a promotional event, you might be able to bring in some local business.
It doesn’t matter if you have a small hotel, either - you can still run events that will attract a decent-sized crowd. A cookery competition or wine tasting session, for example, will work wonders.
If you can, involve your suppliers, too. If you’re able to drum up enough interest and confirmed bookings, you should find that they’ll be happy to provide complementary products or services (they’ll benefit from the event too, after all).
See? Raising revenue at your hotel doesn’t have to be stressful or expensive. In fact, implementing the right procedures and having an all-in-one hotel PMS can further simplify the process. The four ideas above undoubtedly require effort, but it’s effort that will have a measurable, successful outcome if you put your all into it.
Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part - it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.
Call us today at + 44 (0) 33 0100 1090, or email us at firstname.lastname@example.org. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.