It sometimes feels like the big boys of the hotel industry get to play with the tech toys before anyone else. And while the upfront cost of investing in cutting edge systems can be an obstacle for independents, trends tend to find a way of trickling down… eventually.
If you consider yourself to be a tech-savvy hotelier, here are five movements that are being embraced by the big chains which could soon reach independent operators.
You may know that smart TVs with internet-enabled abilities are entering circulation at mainstream hotel chains. And with brands like Samsung driving down the price of their intelligent displays, this technology is becoming more accessible.
Smart TVs are about more than just meeting guest expectations and opening up a new world of content; they also appeal thanks to their interactions with other gadgets.
From mobiles and laptops to games consoles and beyond, a modern television can enhance the stay of any guest.
VR has gained a lot of traction thanks to affordable headsets and the engaging, interactive experiences on offer. As such, it can be surprisingly effective as a tool for marketing hotels and destinations.
In the not too distant future, you’ll be able to give guests a preview of rooms in full 3D before they visit or highlight local attractions with VR. It’s an exciting opportunity to get creative and sell that empty bed space!
Providing guests with a place to plug in their gadgets is standard practice in the age of the smartphone. But modern devices are moving away from cables altogether, thanks to wireless charging technology.
Apple’s most recent raft of iPhone handsets come with wireless charging capabilities as standard, but it was actually a little late to the party; many of its rival mobile makers had already embraced this tech.
Adding wireless charging stations to a hotel room will make things super convenient for guests and could be a real selling point for your hotel (plus they’re relatively affordable, which is a bonus!).
AI Customer Service Capabilities
While true artificial intelligence is still a way off becoming a reality, hotels are harnessing this tech in the form of chat bots which can deal with guest questions in an instant.
Adding a chat bot to a hotel website makes it simple to engage with potential customers from the outset. And if you have limited customer service resources at your disposal, this can be a great way to avoid missing out on guests who may otherwise head to the competition.
And finally… Personalisation
Guests like a personal touch when they visit a hotel. And various technologies are coming together to ensure that each visit is as unique as possible.
In-depth analysis of data is at the heart of this movement. Mobiles are particularly useful here, since they can provide location-based insights into customer behaviour which are highly relevant for hoteliers.
Successfully managing your relationship with guests from the point of first contact to the follow-up marketing after their stay is less of a pain thanks to personalisation.
Tell us what you think!
Which tech trend above excites you the most as a modern independent hotelier? Tell us in the comments section, below!