Research from the UK Card Association confirms that contactless payments totalled a whopping £25 billion in 2016 - up from £7.75 billion in 2015.
This new breed of payment technology - which enables consumers to pay for transactions worth up to £30 with a tap of their payment card or NFC-equipped device (such as a smartphone) - is fast becoming the default way people make every day purchases.
Do you accept contactless payments at your hotel? If not, you need to get on board - quickly.
If you need convincing, we’ve got five quick-fire benefits of accepting contactless payments as a hotelier:
1. Contactless payments are secure
On 8th May, we’re holding a free webinar that will unravel the facts and myths of processing payment cards in the hotel industry. It’s a thorny topic, and one which has created countless issues for the independents.
Thankfully, contactless greatly reduces the risk of card data theft and is therefore something of a relief among a sea of PCI-related anxiety.
There’s no magnetic strip involved, no contact (obviously), and each transaction is ‘single use’, therefore if a hacker attempts to read them and re-use the details, they’re useless.
If you want to learn more about payment card processing for hotels, we highly recommend tagging along to our webinar (it’s free!):
[/fusion_text][button link="http://welcome-anywhere.co.uk/pci-webinar/" color="default" size="" type="" shape="" target="_self" title="" gradient_colors="|" gradient_hover_colors="|" accent_color="" accent_hover_color="" bevel_color="" border_width="1px" shadow="" icon="" icon_position="left" icon_divider="no" modal="" animation_type="0" animation_direction="left" animation_speed="1" alignment="" class="" id=""]REGISTER FOR WEBINAR[/button]
2. There’s a growing number of form factors
The old forms of payment (magnetic stripe and even Chip and Pin) rely on a card for the transaction to take place. With contactless, the applications for the technology are almost limitless.
Beyond traditional payments cards, the latest breed of smartphones and smartwatches typically feature Near Field Communication (NFC) technology, which enables them to transform into payment devices.
Key fobs, vehicles and virtually anything that can contain contactless technology will open up a whole new world of payments for both businesses and consumers.
3. It’s ultra-convenient for all
Given the aforementioned statistics from last year, there’s a strong chance you will have used contactless to pay for something. If you have, you’ll know how ridiculously convenient it is, too.
Just retrieve your card, tap the Chip and Pin machine, and you’re done. There’s no fumbling for change on behalf of you or the retailer and the entire transaction is completed within mere seconds.
Contactless payments are convenient for everyone. They’ll raise guest satisfaction, improve the working lives of reception staff and keep check-out queues to a minimum.
4. There’s plenty of opportunities for further innovation
We’ve already established that the application of contactless technology can take place in a whole host of devices and environments, and that makes it ripe for innovation.
Magnetic stripes and Chip and Pin cards could only be taken so far, but the sky is the limit with contactless. Get on board now, and you could benefit from some serious hospitality-led developments featuring this form of technology in the not-too-distant future.
Combining payments with door entry and in-room entertainment systems will be just the start.
5. Contactless is about far more than convenient payments
It’s important to remember that one of the main benefits of contactless for hoteliers is how convenient it is for guests. And, beyond payment processing, it can do far more for the people who enter your property.
When combined with a smartphone app, contactless can offer detailed payment history (no more confusion over who paid the last bar bill!), user-configured pin protection (more security!) and even remote deactivation.
Have we convinced you to invest in contactless technology for your hotel? Thought so. The good news? It’s very straightforward and won’t break the bank. Speak to your card acquirer or bank today to find out more.