productivity tips for hoteliers | hotel management software uk

So, we’re a bit biased, but we genuinely think that the hotel industry is about as tough as it gets when it comes to the number of hours you’re expected to put in and the sheer variety of tasks and responsibilities one must contend with.

We’ll let other professions argue that point in the comments section…

But how do you remain productive as a hotelier? With so much to do, guests to entertain and staff to satisfy, how can you maximise the use of your time to ensure the business remains afloat and profitable?

Here are five brilliant productivity tips for hoteliers:

1. Don’t get lost in emails

hotel productivity tip - don't get lost in emails

Some people despise email. Others continue to value it as a great way to communicate. Some are indifferent.

Whatever your personal thoughts on email, it isn’t going anywhere. The likelihood is you’ll receive emails regularly from staff, guests and suppliers every single day.

The trick is to not get lost in email or treat it as a matter of urgency. Every email can wait; the chime of your inbox isn’t like that of a ringing phone. In fact, turn that chime off and promise yourself you’ll only deal with email three to four times a day.

2. Let technology do its thing

let technology do the work | hotel booking systems

Time for an experiment.

Next week, record your activity as you make your way through each day. Make a note of what you’re doing and roughly how long it took. Then, at the end of the week, review your tasks; look for stuff which you know, deep down, can be performed by technology.

Continually updating your rates, adjusting availability on OTAs, manually compiling lists for email newsletters - these are all tasks that hotel bookings systems and other technological wizardry can do for you.

If a piece of software can save you just fifteen minutes every day undertaking a mundane task, that soon adds up.

3. Implement 10 minute daily meetings

hotel industry tips - hold daily meetings

Great communication lies at the heart of productivity.

If you can communicate efficiently with your team, you’ll all get more stuff done each day - it’s that simple.

Try holding a quick staff get together every morning. Make it strictly a ten-minute affair where everyone can offer their input on what happened yesterday, what’s planned today and highlight any barriers to success. Ensure everyone stands, too - there’s no need to gather people around a table.

The more regular this becomes, the more you’ll find ‘standard’ meetings become a thing of the past and staff will begin to communicate more effectively with one another.

4. Remove as much paper as possible

productivity tips for hoteliers - remove paper where possible

The ‘paperless office’ remains something of a pipe dream, but the hotel industry is well placed to rid itself of as much printed documentation as possible.

If you’re running a great hotel booking system, you don’t need to print stuff out. Instead, email invoices to guests and provide staff with digital copies of house lists or tablets on which they can access the PMS.

Less paper equals higher levels of productivity - we promise.

5. Work more regular hours

productivity tips for hoteliers | hotel management software uk

As noted at the start of this blog, working in the hospitality industry is damn hard.

Unfortunately, that leads many to work too hard. And that’s a shame, because the longer hours you work and the more you throw your entire life into a job, the less likely you are to get things done. You’ll become far more stressed, too.

This might sound counterintuitive, but the more you stick to regular hours and avoid working beyond your remit, the more productive you’ll be. This is because you’ll be happier and know that you have to focus your effort for a set amount of time each day.

Wrapping up

The more productive you are as a hotelier, the better chance you’ll have of competing strongly in this difficult market.

Getting to the bottom of your to-do list each day is immensely satisfying. Try our tips above, but, equally, if you think we’ve missed a productivity technique, let us know in the comments section!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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Questions hoteliers should ask their OTA representatives | hotel booking systems

Online travel agencies (OTAs) provide a valuable source of new bookings for hotels.

But that comes at a cost; for some, a cost that’s rather hard to swallow.

Your OTA relationships are some of the most important you’ll have as an independent hotelier. Thankfully, most come with a representative with whom you can have regular catch-ups to ensure you’re getting the most from your listing.

When your next OTA rep meeting is due, here are a few tips on what to ask.

How will my hotel’s information be displayed?

hotel industry tips: what to ask your OTA rep | hotel upselling

Most OTAs let you add images and descriptions, but, sometimes, the latter isn’t down to you.

Some OTAs will take a tourism business description and use that, instead. Try and find out how much control you have over editing the description - after all, it’s the first introduction to your hotel for many guests.

What types of rate are allowed?

manage hotel rates on OTAs | hotel software uk

OTAs have different rules about rates and what is and isn’t allowed. Find out from your rep exactly which types of rate you can synchronise between your property management system and their platform.

Quiz them on the following:

  • best available rates;
  • package rates;
  • late cancellation rates;
  • advanced purchase; and
  • add on services such as dinner and other experiences.

Are there any paid marketing opportunities?

Questions hoteliers should ask their OTA representatives | hotel management systems uk

If the OTA rep is doing their job effectively, you should already have heard about this, but in case not, ask if there are any options for paid marketing.

Some OTAs will give hotels the ability to better position themselves within search results by paying additional fees. It’s a bit like Google Ads, only for OTA listings.

What markets will my hotel be exposed to?

what markets are hotels exposed to | hotel booking systems

Most OTAs are focused on specific markets; they’ll have ideal audiences and guest types to whom they target the lion’s share of their advertising.

Try and find out which markets your OTAs are strongest in and whether or not your hotel is missing out on opportunities in markets in which you’re not yet listed.

Are there referral opportunities?

Questions hoteliers should ask their OTA representatives | hotel upselling

Although a relatively new concept on some OTAs, referrals are fast becoming a great way for hotels to build relationships with local businesses.

Your OTA might offer the ability for your hotel to recommend local attractions, places to eat or events to attend during the booking process. Ask if this is an option and, if so, how you can take advantage of it.

What reporting tools are available?

reporting tools with OTAs for hotels | hotel upselling

Although you’ll hopefully be benefiting from lots of great reporting in your channel manager, the OTA itself should offer some key insight from behind the scenes.

Ask the rep what kind of reporting tools the OTA offers via the platform. It might include competitor reporting, revenue stats, rate type performance and more - but you won’t know unless you ask.

Is there a loyalty programme for customers?

loyalty programme for hotel customers on OTAs | hotel software uk

Even if you run your own loyalty scheme, many OTAs will have their own membership options for guests.

These will provide offers, exclusive deals and other loyalty tricks which may encourage a few more regular bookers for your hotel.

Wrapping up

It’s time to take responsibility for your OTA listings. Our guiding questions above will help you get the most from the OTAs you work with, but don’t be afraid to dig deeper.

If you’ve got a burning question on your mind about an OTA relationship - ask it. Remember, the OTA reps are there to help you, and it’s another example of where your commission payments go.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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power of video hotel marketing | hotel software uk

Humans are visual creatures, so it makes sense that video is set to dominate internet traffic for the foreseeable future.

Hotels can leverage video to boost engagement with their guests, increase booking rates and secure repeat visits over time.

But where does the real power of video lie and what are the best ways for hotels to harness it effectively today?

Facts & figures

even a short video could do wonders for hotel marketing | hotel upselling

There has been a whole heap of work done to investigate just how impactful video can be as a marketing medium in the age of superfast connectivity and online streaming.

Some of the claims made might sound a little outlandish, but it’s impossible to ignore the weight of evidence that supports them.

For instance, Forrester Research made waves as far back as 2014 with its assertion that 60 seconds of video is just as influential as 1.8 million words of marketing copy. Which would you rather work on as someone tasked with marketing a hotel?

YouTube alone has over 1.5 billion users globally and plays host to an army of content creators, brands and businesses, all of whom are intent on tapping into the vast, ready-made audience the platform offers.

Facebook is also a key player in the video marketing field, with more than 500 million people viewing videos daily through its social platform.

In short, the idea that people engage with video more intensely than any other medium is well established - not just over-enthusiastic hyperbole.

From the perspective of an independent hotelier, the accessibility of video marketing makes it all the more powerful.

Video marketing options for hotels

video tip for hotels | hotel booking systems

If you want to sell more rooms and get people interested in visiting your hotel, video will open your doors to a wide, modern audience.

There are lots of ways to harness it effectively, starting with the obvious choice of creating a promotional ad for your hotel. This is easier than you might think, although it’s worth treading cautiously if you fancy the DIY approach.

You could tackle this task head-on yourself, but it’s probably worth investing in professional assistance if you want to avoid ending up with a video that looks amateurish or which ends up taking far more time than you can afford.

Once your ad is finished, you can embed it on your website, share it via social media and start racking up the views on popular streaming platforms like YouTube.

Another approach is to use video as a method to showcase customer testimonials in a way that feels more genuine than relying on a simple written statement on your blog or the emergence of positive TripAdvisor reviews.

Ask regular guests if they’d be happy to appear on camera to say a few words about what makes your hotel special and why they keep coming back for more.

You can push these engaging testimonials out across your social channels and your website. Some platforms - like Instagram and Snapchat - are perfectly designed for bite-sized video content of this kind, so don’t forget to experiment with them to get the best results.

There are even platforms built to facilitate customer-focused video marketing in a way that puts businesses in the driving seat, with StoryTap being a great example of a service that makes it easier and more convenient to control the narrative directly.

Wrapping up

Video creation tools are more affordable and accessible than ever before, so there’s no excuse for independent hotels to overlook this vitally important platform when it comes to optimising their digital marketing efforts.

If you’re a hotelier and you’ve experimented with video, tell us about your experiences in the comments section, below!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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