There's nothing quite like a group booking in the hotel trade. A single enquiry that results in several room sales is great for revenue, a boon for occupancy and nothing more than good, solid business which also levers food sales.
Unfortunately, hotel booking systems have often made something of a ham-fisted attempt at implementing functionality for the management and processing of group bookings. That's why we've always focused on refining this element of Welcome Anywhere to ensure it's as approachable and deeply functional as it should be.
We also understand that group reservations are just as important to the booker as they are to the hotel. Often, they'll be linked to a key occasion such as a wedding, anniversary, christening or important business event. As a result, such customers can become rather cumbersome to deal with. They'll call the hotel every day, with numerous requests from Uncle Albert to have his room moved or Sarah from accounts who needs a garden view of an evening to aid contemplation of the latest end of year figures.
While it's undoubtedly lovely for hotels to be given the opportunity of regularly speaking to guests, dealing with group bookings can become a burden, with reception staff rapidly growing tired of the endless requests and changes issued.
We'd like to put a stop to this, and we think we've done so with the latest feature addition for Welcome Anywhere.
Enter the guest group booking portal
So, how do you lift the burden from the reception team when it comes to group bookings? You put (some of) the power in the hands of the guest!
With that in mind, we put our development team to work on creating a guest-facing group booking portal, and the results are rather profound.
The new feature enables hotels to provide group bookers with a web address from which the customer can swap people around, change the numbers of guests and add special requests to their heart's content, without ever having to speak to the hotel:
Every change they make is automatically communicated back to Welcome Anywhere, without the hotel staff having to lift a finger:
The time saved on behalf of the hotel is vast, and by giving the group booker just enough control to make the many, common changes on the lead up to the booking (but not enough to do any harm to the hotel's occupancy) everyone benefits.
The guest group booking portal is available today. To find out more about this feature or indeed anything to do with the Welcome Anywhere hotel booking system, please do not hesitate to get in touch.