tips for a B&B owner _ hotel software uk

 

tips for a B&B owner _ hotel management software uk

You’ve always wanted to run your own B&B. You have the right property, a great PMS, enough time on your hands to make a serious go of it and you’re confident the location is ideal.

So, where do you begin?

Make no mistake, running a B&B is incredibly hard work. For many, it’s a lifestyle business, but it’s a lifestyle that can quickly swallow you up and cause undue stress if you go about it the wrong way.

Help is at hand! We’d like to give you the leg-up you need to get started on the path to B&B success with the following five tips:

1. Work your personality into the business

B&B business tip _ management systems for hotels london

Ask any guest who enjoyed their stay at a B&B what it was that set it apart, and one of their answers is likely to be “the owner”.

You are a huge part of your B&B business. You need to be welcoming, approachable and flexible if people are to recommend your property to their friends.

Thankfully, that’s you all over, so work your personality into the business from the moment it starts.

2. Don’t do it alone

breakfast prep for B&Bs _ hotel booking engines

When first starting out, you may have no choice, budget-wise, but to run the entire operation single-handedly (or in conjunction with your partner).

Despite this, budgeting for staff in the future is a vital tactic, because you’ll quickly find this is a business you simply can’t run by yourself.

For instance, think about finding help for the cleaning and breakfast preparation. Even just a few hours from the right pair of helping hands will make the world of difference once your B&B business starts to take off.

3. Embrace technology

embrace technology

Your website, hotel booking systems, guest review platforms and social media will become vital tools as your business grows.

Just because you’re running an ultra-small business doesn’t mean you can do it without technology of this kind. In fact, without it, you’ll struggle to compete against the big boys of the industry.

Thankfully, all of this technology is within reach these days - none of it will break the bank or prove cumbersome to use.

4. Write a business plan

business plan for B&Bs _ hotel upselling

Many a B&B business owner has skipped this step in the belief that it isn’t required. You simply open your doors, advertise the accommodation that’s available and deliver a great guest experience, right?

At its base level, that’s exactly what you’ll be doing, but the absence of a business plan will mean you won’t haven’t planned or budgeted for the future. And that means your business will struggle to become sustainable.

You don’t need to pen War and Peace, but a concise, well-considered business plan written with the help of a knowledgeable friend or business associate will really make the difference.

5. Accept the realities of being a B&B owner

tips for B&B owners _ hotel management software uk

One of the most exciting things about running a B&B is that very few days are the same; you’ll be met with new challenges and triumphs every week.

This is where the realities of being a B&B owner need to be identified and taken into consideration. Make sure you’re comfortable with what it entails; the uncertainty, long days and varied roles you’ll have to play need to be met with a strong will and desire to succeed.

Wrapping up

Like any business venture, it takes a huge amount of bravery, persistence and courage to become a B&B owner.

Follow our tips above, equip yourself with the best possible hotel software and you’ll embark on this adventure with a mindset that will give you the greatest chance of success.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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hotel upselling techniques

Hotel guests can be a frustrating bunch, can’t they? You spend all year refurbishing your best rooms only to find that the majority of bookers opt for your standard singles and doubles, leaving those suites and deluxe rooms vacant and haemorrhaging revenue.

The key to maximising your hotel’s occupancy and raising its bottom line lies in the art of upselling. In this post, we’ve got some brilliant tips that will help your front desk staff upsell effectively, and you’ll be glad to hear there's not a single piece of rocket science or magic involved - just good, old-fashioned common sense.

Make upgrades reasonable with sensible rack rates

A common mistake made by hoteliers is to tempt guests into discount schemes and only present them with the least expensive room types (while offering upgrades at rack rate and making them seem wholly unreasonable).

Let’s consider an example. If your standard double room has a rack rate of £150 while the deluxe version is £180, the £30 difference will seem reasonable to most guests. However, throw in a guest who has gained a special rate on the standard double of £120, and the new upgrade price of £60 suddenly seems like poor value.

This doesn’t make the front desk operative’s life particularly easy, so how do you solve such a conundrum and make room upsells tempting for all? The answer is devilishly simple - you just need to introduce a flat rate for upgrading room types. In doing so, every guest will have the option to upgrade for a reasonable price and you could make additional revenue on room types that may have otherwise been sold at a lower rate.

Ask if guests are aware of upgrades

A superb tactic for front desk staff is to ask guests whether or not they are aware of the upgrades offered by the hotel. “Were you made aware of our suite options when you booked?” won’t offend anyone and is the perfect upselling ice-breaker.

Never devalue their first room selection

If a guest has booked your lowest-tier room, avoid any temptation to point out that it isn’t much to get excited about. “I see you’ve only booked our standard double room, sir” won’t win you any friends, nor will it put the guest in the best frame of mind.

An unhappy guest will never push the button on upgrades, so always start the conversation at check-in by congratulating them on their choice of room. “I see you’ve booked one of our lovely standard rooms, which I’m sure you’ll find very comfortable. Please note, we do have some lovely upgrades on offer, too…” is more likely to garner a positive response and make the guest question their initial choice without them feeling short-changed.

Present any room upgrade as an opportunity

The key to successful upselling in any industry lies in the art of presenting customers with opportunities. “We’ve just had our suites refurbished,” or “we’re trialling a new room service menu for deluxe rooms” are both ways in which you can tempt guests to treat themselves.

Everyone wants to feel special once in a while, and if you present a room upgrade as an opportunity to experience something few others have, you should find that plenty of guests will take the bait.

Seize the early check-in opportunity

If a guest arrives early, your reception staff are presented with a brilliant opportunity to upsell. It may feel more appropriate to take the guest’s luggage and usher them over to the bar while they wait for their room to be cleaned, but before doing so, why not offer them an upgrade to a room that is already clean? If they’re particularly weary and simply want to let the stresses and strains of the day ebb away, they may see the value in spending a little more.

Conclusion

We’ve focussed on the task of upselling room types in this post, but there are a huge number of ways in which you can raise the value of every booking you receive. Make sure you subscribe to our blog using the form below and be the first to know when we delve further into this topic.

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