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Welcome Anywhere Property Managment System > Blog > Hotel marketing

As hotelier problems go, this one is pretty epic.

You’re busy (really busy) but you have absolutely no idea why. As far as you can tell, it isn’t anything to do with the season, there’s no local events on, and your competitors, by comparison, appear to be struggling.

What’s going on? Why are you so awesome at this hotelier lark?

Hospitality is a funny beast. You’ll have periods where you are inexplicably busy and, unfortunately, the same goes when occupancy drops. Sometimes, there’s no rhyme or reason for it, but that doesn’t mean you shouldn’t take a closer look at what’s going on.

Chances are, you’re getting something (or several things) right. And we’d like to give you a head start on your investigations.

People have heard they’ll be getting a great experience

A great guest experience beats a simple bed for the night, hands down, and if you’re personalising the service you offer customers, word will soon get around.

To you, this is the stuff you do each and every day; it comes naturally. But to other, less discerning hoteliers, the idea of using a PMS to its full potential and leveraging guests’ personal and stay data to offer tailored experiences will feel like too much work.

Think about it - you’re not just a hotelier; when people check in, they’re also given detailed information about the area and a reminder that the team is always there for them should they need any assistance in making the most of their time.

The pre- and post-stay emails and text messages you send out are also making a real difference. Guests who stay at your hotel feel welcome, looked after and as though their booking has been tailor-made for them. And you know what? They’ll share that experience with their mates, family and the entire world on social media.

You reward guests

The rewards programme you set up a few months ago may have been a bit of a punt, marketing-wise, but perhaps it’s now starting to take effect.

Once again, as word spreads about the value of being part of your closed group of guests (better rates, room upgrades and whatever else you may have dreamed up for members), people will start to look your way as opposed to the chains.

You’ve nailed the room amenities

Nope, not to the desk…! You’ve nailed your approach to room amenities.

Wi-Fi is free (yes!), each TV offers entertainment on demand, and the money you invested in that keycard system that accepts entry via guest smartphones has all but replaced the need for physical cards.

The process of checking in, using the room and getting stuff done in the hotel when you’re a guest is seamless, fast, efficient and - most importantly - enjoyable.

This stuff really matters.

Your online booking process is mega easy

Lastly, one of the key reasons you’re experiencing consistently high occupancy rates is because you offer a great online booking service on your own website.

Direct bookings are hard to come by in an age where OTAs dominate the online hospitality marketplace, but guests aren’t stupid - they’ll shop around and visit hotel websites before making a decision. It just so happens that yours features an online booking platform that’s a cinch to use and on par with anything the OTAs have to offer.

Wrapping up

This isn’t a fluke - you’re definitely getting something right.

Use our pointers above to suss out where your secret sauce lies… and make some more of it!

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Encouraging people to book a room at your hotel will involve a number of different strategies.

Some are obvious (someone needs a bed for the night – your hotel is well priced, well located and has great reviews).

Others… less obvious (and require some proactive thinking and planning on your part).

One excellent option is to host regular events which will grab the attention of potential guests and give them another reason to choose your hotel over the competition.

These events don’t need to be all-encompassing and over-the-top; you can usually get a leg up with mini events that are interesting enough to turn heads while still being simple and cost effective to organise and run.

Here's three brilliant mini event ideas to get you started, each of which should help boost direct bookings and tempt guests to spend more with you during their stay.

1. Movie screenings

If your hotel is in a relatively isolated area, guests may be tempted to retire to their rooms early after a busy day of exploring their rural surroundings.

Coaxing them out can be tricky (that iPad won’t play with itself, after all), but if you’ve got a unique entertainment experience to offer, they might be more willing to head downstairs and give it a try.

Movie screenings can be an excellent activity, so long as you have a suitable space within the hotel to accommodate such an event.

You could showcase old classics, highlight recent releases or even theme the screenings around the season; just be sure to keep your audience in mind when choosing which films to exhibit.

2. Open mic nights

If your hotel has an appropriately sized bar area, you’ve got plenty of options when it comes to taking full advantage of it.

An open mic night is a good choice, because it’s not only a great way to get guests interested in spending time in the bar, but also helps boost your engagement with the local community and its artists. Of course, guests could have the option of performing themselves, alongside acts from the surrounding area.

It’s a tactic that works for pubs across the UK and is equally impactful in a hotel setting, so long as you make sure that things wrap up promptly and guests aren’t kept awake by the noise.

3. Quiz nights

Another great mini event option for hotels is a quiz night hosted on a weekly basis. The great thing about quizzes is that they’re relatively easy to arrange and run, and appeal to a wide audience.

Again, you’ll need to dedicate the bar or restaurant to the quiz (although a conference room could work, too), with mid-week probably being the best time to host - unless weekends are proving to be quiet in the bar.

You could even tie in the prizes that are on offer with the hotel itself. For instance, why not give the top three teams a discount on their next stay, money off at the bar or some other perk that will keep them coming back for more?

Wrapping up

Whatever route you decide to take with your mini events, it’s definitely worth promoting these added extras so that customers know what to expect when they book.

It could provide an added boost for the hotel’s social media profile, too, because guests will likely tweet and check themselves in on Facebook if they have a good time.

You can highlight your upcoming events schedule with a modern online booking platform and PMS that reminds both guests and reception staff of events taking place during a particular stay. In turn, this should help increase occupancy rates, drive up customer spend and enhance your hotel’s reputation.

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Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location.

This doesn’t mean that all your other marketing efforts are in vain; it just makes it important to emphasise that your hotel is the gateway to an amazing destination.

Here are some ideas to help you promote your independent hotel based on the incredible attractions in the surrounding area.

Surf the social media wave!

While it might not be practical to hire a hotshot influencer to promote your hotel via social media, you can still get your guests involved to enhance your traction online.

One idea is to encourage customers to share snaps and vids captured during their stay using a unique hashtag to make them searchable and trend-worthy.

You could also incentivise mentions of your hotel’s social media accounts by offering discounts for guests who use Twitter, Instagram or Facebook to post pictures of local landmarks in which you’re tagged.

Secure local partnerships

Cross-promotional deals with other businesses in the area will always be mutually beneficial, so approach potential partners and suggest joining forces, (providing they’re not potential rivals, of course!).

For example, you could provide discounted access to nearby tourist hot spots to people who book a room at your hotel, which will increase occupancy rates and also send more visitors the way of the attraction itself.

Invest in unique content

Many independent hotels have already taken the step of amplifying their online marketing and increasing their influence by producing bespoke content.

This can be in the form of blogs, podcasts or videos, and tuned to highlight on-site facilities, while also drawing attention to the wonders of the region in which your hotel sits.

If your hotel is in a rural area, why not commission a video with drone footage of the countryside trails and gorgeous views that customers can experience?

Located within an urban sprawl? Be sure to pick up on the entertainment, leisure and dining options available nearby and write regular blogs that highlight the wonderful experiences they offer! Just make sure you always link it back to why visitors should use your hotel as a base for the night.

Promote events and activities

Even small-scale events taking place near your hotel will have some form of online buzz which you can latch onto in order to generate more traffic for your website.

You could simply get in touch with organisers and ask them for a press release to publish on your hotel’s website or go one step further and write a uniquely worded summary so that you can latch onto some of the search traffic for the event.

Wrapping up

Promoting your hotel as a gateway to an amazing destination is an incredibly effective tactic, but one which many independents overlook.

In an age of OTAs and web bookings, it’s easy for guests to compare every hotel in a specific area based on location and room price, while ignoring the countless steps you’ve taken to grab their attention via other means.

Proper management of destination promotion is one way to pique their interest and demonstrate that there’s far more to a stay at your hotel than the property itself.

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In a move designed to help hospitality businesses better engage with and retain their guests, Welcome Systems has announced a strategic partnership with Guestfolio, Cendyn’s customer relationship management (CRM) platform for hoteliers.

Guestfolio CRM will empower Welcome System’s customers to deliver the right message at the right time through marketing automation across multiple channels. This in combination with a robust email marketing platform, TripAdvisor integration and consolidated guest profiles will offer insights into guest reservations, room stays and inquiries, leading to measurable impact and revenue growth.

Welcome Systems, a UK leader in hospitality software solutions, will use Guestfolio to provide its clients with the ability to integrate every ‘digital touch-point’ before, during and after a guest stay, providing a cohesive view of visitor data in a single platform for tailored guest marketing.

John Jones, MD of Welcome Systems Ltd, explains:

“In an increasingly competitive hospitality sector it’s never been more important for hoteliers to communicate and engage with their guests. Our partnership with Cendyn is a major step in overcoming obstacles to this.

“The way people anticipate a hotel experience has completely changed over the last few years. From the moment they consider booking a trip through to the point they arrive, the focus is on a comfortable, unique and hassle-free stay.

“Our Welcome Anywhere property management system (PMS) is a perfect fit with Cendyn’s Guestfolio CRM platform, meaning our accommodation business clients can now benefit from the best of both in a single package.

“Guestfolio simply plugs into Welcome Anywhere, extracts historical guest data and synchronises all present and future reservations. From here the system creates tailored marketing campaigns and notifications that can be actively pushed out to guests based on their known likes before, during and after a visit.

“This allows for seamless pre-arrival, confirmation, modification and cancellation messages to be neatly tied in with Welcome Anywhere’s cloud-based PMS, which works across smartphones, tablets and PCs.

“We’re particularly excited about Guestfolio’s Concierge App, which also works on mobile devices and desktop computers. It can be adapted to mirror a hotel’s brand and is instantly updated with guests’ travel requests, details of special hotel events and other attractions in a local area.

“All of this represents the effective use of granular ‘data mining’ and ultimately frees-up a hotelier’s time for other things.

“This is quite unlike anything else on the market and, as the hospitality sector becomes increasingly aware of the value and power of data, we’re thrilled to be at the forefront of these developments.”

Charles Deyo, CEO & President at Cendyn, adds:

“We’re delighted to be partnering with Welcome Systems. Adding them to our data connectivity suite is a testament to our dedication to provide the most integrated CRM platform in the industry

“One of the biggest challenges that faces hotels today is being able to take action on their data. By integrating their PMS with a CRM, as we are doing with Welcome Systems and Cendyn, hoteliers are able to understand and leverage their data to improve the guest experience like never before. We continue to work with robust and innovative PMS vendors like Welcome Systems to ensure hoteliers can take advantage of technology that works fundamentally to put the guests at the heart of what they do.”

Find out more

To find out more about the integration between Welcome Anywhere and Guestfolio, click here.

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Humans are visual creatures, so it makes sense that video is set to dominate internet traffic for the foreseeable future.

Hotels can leverage video to boost engagement with their guests, increase booking rates and secure repeat visits over time.

But where does the real power of video lie and what are the best ways for hotels to harness it effectively today?

Facts & figures

There has been a whole heap of work done to investigate just how impactful video can be as a marketing medium in the age of superfast connectivity and online streaming.

Some of the claims made might sound a little outlandish, but it’s impossible to ignore the weight of evidence that supports them.

For instance, Forrester Research made waves as far back as 2014 with its assertion that 60 seconds of video is just as influential as 1.8 million words of marketing copy. Which would you rather work on as someone tasked with marketing a hotel?

YouTube alone has over 1.5 billion users globally and plays host to an army of content creators, brands and businesses, all of whom are intent on tapping into the vast, ready-made audience the platform offers.

Facebook is also a key player in the video marketing field, with more than 500 million people viewing videos daily through its social platform.

In short, the idea that people engage with video more intensely than any other medium is well established - not just over-enthusiastic hyperbole.

From the perspective of an independent hotelier, the accessibility of video marketing makes it all the more powerful.

Video marketing options for hotels

If you want to sell more rooms and get people interested in visiting your hotel, video will open your doors to a wide, modern audience.

There are lots of ways to harness it effectively, starting with the obvious choice of creating a promotional ad for your hotel. This is easier than you might think, although it’s worth treading cautiously if you fancy the DIY approach.

You could tackle this task head-on yourself, but it’s probably worth investing in professional assistance if you want to avoid ending up with a video that looks amateurish or which ends up taking far more time than you can afford.

Once your ad is finished, you can embed it on your website, share it via social media and start racking up the views on popular streaming platforms like YouTube.

Another approach is to use video as a method to showcase customer testimonials in a way that feels more genuine than relying on a simple written statement on your blog or the emergence of positive TripAdvisor reviews.

Ask regular guests if they’d be happy to appear on camera to say a few words about what makes your hotel special and why they keep coming back for more.

You can push these engaging testimonials out across your social channels and your website. Some platforms - like Instagram and Snapchat - are perfectly designed for bite-sized video content of this kind, so don’t forget to experiment with them to get the best results.

There are even platforms built to facilitate customer-focused video marketing in a way that puts businesses in the driving seat, with StoryTap being a great example of a service that makes it easier and more convenient to control the narrative directly.

Wrapping up

Video creation tools are more affordable and accessible than ever before, so there’s no excuse for independent hotels to overlook this vitally important platform when it comes to optimising their digital marketing efforts.

If you’re a hotelier and you’ve experimented with video, tell us about your experiences in the comments section, below!

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Regardless of how you might feel about the significant interest placed on millennials by seemingly every media outlet, the biggest generation in existence is definitely in the driving seat when it comes to the economy.

Next year they’ll outnumber baby boomers, so it’s important for businesses across all industries to cater to their needs in order to attract millennial customers.

Independent hotels already have a head start in this respect, since the under-35s are more interested in bespoke experiences and seemingly keen to avoid big chains.

Today, we’re going to consider some of the tactics you can employ to appeal to millennials if you’re an independent hotelier looking to boost bookings and raise the average value of every stay.

Embrace craft beer

Although craft beer sales may have hit a plateau after a decade of immense growth, it now accounts for a significant chunk of the market and is a favourite tipple for hip young things everywhere.

Adding a few craft beers to your menu is a great idea, whether or not your hotel has a dedicated restaurant.

What makes this especially appealing is the fact that millennials are happy to sip a cold, hoppy beverage from a bottle or can, so you don’t even need to worry about the extra cost associated with supplying hand-pulled pints.

Offer ethical eats

Food culture is big amongst those born in the 80s and 90s, but great taste is not the only thing they’re looking for; they also want to know that the items on offer are responsibly sourced.

If you can provide locally grown, organic ingredients in the food you offer at your independent hotel, then you’ll have yet another selling point to market to millennial guests.

This has the bonus effect of helping you tie in your business with others in the surrounding area, by working with nearby producers to provide something unique, local and ethically sound at the same time.

Support digital nomads

The rise of the internet and the emergence of powerful portable computing hardware has made flexible working popular amongst millennials.

So-called ‘digital nomads’ are equipped to remain productive while on the move, working from wherever they happen to find themselves rather than being restricted to the office.

Because of this, it’s worth making sure that your hotel is set up to support them. Whether you set aside a dedicated workspace or simply ensure that you have plenty of power outlets to help charge laptops, smartphones and tablets, there are lots of little things you can do to tempt digital nomads through your doors.

It should go without saying, but providing free Wi-Fi access is also a must, as guests of all ages will really appreciate it and those who’re travelling while working will be even more grateful.

Make booking easy

Millennials have grown up with access to the internet and in an age when online booking for virtually everything is the norm.

For independent hotels to thrive, they need to make sure that their rooms and rates are competitive with the big chains as well as being visible on the same popular online booking agencies (OTA).

Make it easy to book your hotel, no matter where the option happens to be found – whether that’s on your own website or an OTA.

Wrapping up

It may seem like millennials are a hard-to-please bunch, but in reality, their needs are fairly simple to meet.

The hotels which tune their services to suit this generation will reap the rewards - without alienating older guests.

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Video is the new normal for marketing, especially in the digital age when streaming services are so widely used.

With that in mind, here are a few ideas to help you raise the profile of your independent hotel with the power of video.

Highlight the local landscape

If your hotel is in a picturesque part of the country, guests will probably be eager to visit because of the surroundings - as much as for the quality of the service you offer.

Try creating a marketing video which showcases the beauty of the local area to capitalise on this. You could factor in things like popular hiking trails, renowned sights and nearby activities to try, with your hotel shown to be the perfect base of operations for adventurous visitors.

Create a narrative

It’s tempting to take the easy route with a video to market your hotel; think grinning guests at the reception desk, smirking chefs preparing food and smiling staff going about their duties.

This is all well and good in theory, but in practice your ad will get overlooked online unless it does something different.

You can stand out by telling a story with your video, whether it focuses on the history of the hotel and the local area, or on some other narrative arc that you’ve conjured up on your own. Whatever it is, make sure it’s original and compelling.

Start a competition

You can get guests involved in your video marketing campaigns by encouraging them to submit their own clips captured at your hotel or recorded during their stay.

Offering an incentive will help drum up submissions. You could provide a prize for the best customer-made video, such as a free room for a night for the winner and a discount for everyone else who gets involved.

Focus on fundraising

Creating video content which is purely designed to market your hotel is a great idea, but there’s only so much promotional material you can pump out. So why not get involved with a good cause, raise some cash for charity and post clips that highlight your admirable efforts?

This is a great way of killing two birds with one stone; diversifying your video output and making your hotel look socially conscious.

Consider social media

Not every video you produce needs to have movie-quality production values and an Oscar-worthy story. In fact in the age of Instagram and Snapchat, audiences are more familiar with bite-sized promos than longer clips.

Stay on top of the latest viral trends and piggyback on popular memes in the social media world if you want to make videos that engage with younger customers. All you need is a smartphone and a knack for knowing what’s sharable (speak to some of your younger staff – they’ll have a great idea).

Embrace VR

OK, this one isn’t going to be suitable for everyone, but stick with us!

Virtual reality (VR) is taking the online video world by storm at the moment, and some large hotel chains are already hooked up to this bandwagon.

VR videos let you give guests 360 degree views of your hotel before their visit. The cost of creating this type of content is always falling, so don’t be put off if it sounds too high-tech at this stage.

Wrapping up

Whatever you decide to do with your hotel marketing video project, make sure you choose something exciting and fresh, avoiding traditional approaches that people will just ignore.

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Running an independent hotel can feel like an uphill struggle - especially if you stick to the same old methods you’ve always used and ignore the need to innovate.

But rather than let the big chains walk all over you, it makes sense to stop procrastinating and take action.

Here are five things you can do today to level the playing field in this competitive market.:

1. Implement price-matching offers

With comparison sites making such an impact on the industry, ignoring the likelihood of being undercut by the big chains is not wise.

You don’t necessarily need to make all of your rooms cheaper than your rivals, but it’s advisable to make sure your rates are at least in tune with customer expectations.

Matching prices with the big chain competition can lure in bargain hunters while still ensuring that your hotel has that unique, boutique, exclusive feel that you’ve worked so hard to foster.

2. Create a loyalty scheme

Getting guests to return after their initial stay is tricky, but if you offer an incentive, they’re much more likely to re-book.

Many of the major hotel operators have loyalty schemes designed to do just that, but there’s no reason you can’t recreate this on a smaller scale for your own property.

You could even factor in discounts for guests who recommend you to their family, friends and colleagues to spread the benefits even further.

3. Improve your website

There’s no excuse for having a sub-standard website that looks unprofessional when compared with those of mainstream rivals.

Makes sure your website is optimised for search engines, easy-to-use on mobile devices and targeted to win bookings in as few clicks as possible to get the best results.

Make the online booking system front and centre on every page; it’s what potential bookers will be looking for!

4. Get on top of social media

You need a presence on social media to both promote your hotel and respond to guests who may be using platforms like Twitter, Facebook and Instagram to ask questions and provide feedback.

Running your social media accounts doesn’t need to take up too much of your time, and you shouldn’t neglect them if you can help it.

The potential benefits are too good to pass up, and all the top hotel chains are already maximising their impact on these sites, so you should too.

Also remember that you can use social media proactively, both to request reviews from previous guests and to promote your latest offers to people who have stayed with you in the past.

5. Create a mobile app

Smartphones are ubiquitous today and you can assume that most guests who stay with you will have an iOS (Apple) or Android (Google) device at their disposal.

Because of this, creating an interactive mobile app is a sensible and exciting idea, and will allow you to impress visitors with what they can do from their smartphone during their stay.

From checking in and out to placing an order for room service without needing to make a call, a hotel app can be flexible enough to offer a wide range of convenient functions, thus creating a memorable guest experience.

If you don’t want the big chains to win the tech war, this is a great investment to make.

What do you think?

What have we missed? If you’re a successful independent hotelier, tell us what has worked for you in the comments section below (don’t worry – you can remain anonymous).

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Search engine optimisation (SEO) has been around since Google was nothing more than a handy directory of websites.

Now, it’s something of a behemoth and a significant challenge for hoteliers. In particular, the nature of the sector has placed a significant emphasis on something known as ‘local SEO’.

Put simply, this is the process whereby your hotel will appear in searches relevant to your area. Clearly, given the type of business you run, this is highly desirable, but how do you go about mastering local search?

Employing the services of an SEO agency can be expensive, but if your marketing budget can stretch that far, and you’re prepared to conduct a beauty parade of suppliers, it’s one of the best investments you make.

Regardless, there are three things you can do yourself to improve your hotel website’s local SEO performance:

1. Be the master of your online reviews

We won’t get into the nitty gritty of guest reviews, because it’s a topic that has been argued to the point of exhaustion. And, anyway, the fact remains - you need them if you’re to survive as a hotelier.

No matter your opinion on guest reviews, you may not be aware that they can significantly help your local SEO efforts.

This stands to reason; people love to research the hotels at which they’re thinking of staying. Equally, Google is rather fond of websites and businesses that attract a lot of reviews, therefore if you’re prepare to put the time into managing your online reviews (by approving, commenting and acting upon poor feedback), you might just see a satisfying improvement in search engine rankings.

2. Build links with local businesses

Link building is a cornerstone of SEO, and involves securing links to your website from other websites that already have high standings on Google.

Unless you know what you’re doing, it’s hard work.

When it comes to local SEO, link building can actually be somewhat easier, because it involves gaining inbound links to your website from other local businesses.

So, if you’re staging a wedding fair next month, why not kindly ask the local pub, golf course or bridal shop to publish a note on their blog linking to your event? Promise you’ll do the same for them in return, and you’ll have undertaken a nice bit of link building that might just boost your rankings a little.

3. Ensure your website is fully mobile-ready

This is an easy one to finish on, and a tip that should pretty much be inserted into any ‘how to make your website rank better on Google’ blog post.

This is for good reason; Google loves mobile-ready websites. In fact, it now operates on a mobile-first index, which means it generally prefers them over their desktop counterparts.

With over 50% of hotel searches now undertaken on mobile devices, you need a website that is fully mobile-ready (not just ‘mobile optimised’). If you have doubts that yours is - speak to your web developer as soon as possible.

Wrapping up

The three things above won’t supercharge your hotel’s Google listing, but they will help a great deal.

Use them in conjunction with a great SEO contract, and you’ll stand a genuine chance of being found on page one of Google - and that’s no mean feat in this industry!

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Running a small hotel isn’t easy - particularly when you seem to be doing most of the work yourself.

This leaves most hotel owners with a constant list of growing concerns - chief of which is how to ensure beds are occupied at an average room rate that makes the business sustainable.

Thankfully, there are a number of things you can do without spending a fortune on consultants and expensive marketing campaigns to get more guests through your doors.

We’d like to share four of our favourites with you today:

1. Packages

Modern guests want more than just a room. And that’s great news, because it means you can package up your offering and raise the value of every booking that lands on your reservation chart.

It might be that you have a spa on site, or can strike up a deal with a local attraction. Perhaps you can put on a special themed night in the restaurant.

Get creative - think how you can turn what would normally be a simple hotel stay into an experience.

2. Seasonal promos

At the time of writing, we’re in deepest, darkest February, but with frost covering the ground each morning, it’s a brilliant reminder that winter warmer seasonal promotions should go down a storm in hotels.

Seasonal promotions are a great way to boost occupancy when you may otherwise be quiet. You can tailor them to the weather or to run alongside any local events that are taking place.

At the start of each year, take a look ahead and suss out where your seasonal promotions could land. The more homework you do on this, the more chance you’ll have of ensuring a healthy flow of guests all year round.

3. Loyalty deals

How do you get guests to come back? You reward them!

Loyalty programs work very well in retail, but they’re just as useful in hospitality. Thankfully, you don’t need to get complicated with points schemes, either - just keep it simple.

Get your 3rd stay free, or grab a free lunch if you revisit, are two examples of very simple loyalty programs that should tempt people to return to your hotel. If you want to get more fancy with membership options in the future, you can!

4. Promotional Events

Remember - you don’t just have to attract travelling guests to your hotel, and by running a promotional event, you might be able to bring in some local business.

It doesn’t matter if you have a small hotel, either - you can still run events that will attract a decent-sized crowd. A cookery competition or wine tasting session, for example, will work wonders.

If you can, involve your suppliers, too. If you’re able to drum up enough interest and confirmed bookings, you should find that they’ll be happy to provide complementary products or services (they’ll benefit from the event too, after all).

Wrapping up

See? Raising revenue at your hotel doesn’t have to be stressful or expensive. The four ideas above undoubtedly require effort, but it’s effort that will have a measurable, successful outcome if you put your all into it.

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