It's thought that social networking behemoth, Twitter, has 145 million monetiseable users on its service - daily.
For a service that opened with the rather innocuous tweet 'just setting up my twttr' in 2006, the 280 character-driven social media site is now a driving force both socially and in business. If you run a hotel, it can be an incredibly powerful tool.
Today, we've got three best practices for the social media savvy hotelier who wants to get the most from Twitter.
Don't ignore the bio
Twitter has made it so easy to set up an account and start posting, that you may forget to perform one of the most important tasks - configuring your bio page. While your Twitter presence will almost solely be digested by people browsing their timelines, whenever someone decides whether or not to follow you, it is likely they will have a look at your bio.
In fact, in most Twitter clients, they have to. If it's blank and uninspiring (or, worse, there's a little egg to indicate you haven't updated your profile picture), they may well not bother.
Add an attractive image of your hotel, your location, website and a small tagline or description of what you're all about. Don't forget to add a header photo, too - you can be a little more creative with here, as Twitter affords you more space.
Forget the numbers
Social media is all-too-often about numbers. Much like a LinkedIn profile's connections tally isn't indicative of business acumen, neither is your number of followers on Twitter.
There are all sorts of 'back door' methods with which you can gain a large number of followers, but avoid them at all costs. You can't buy love and you certainly can't by a social media following.
Building a genuine list of followers isn't easy and it takes time. You need to cultivate a community in order for it to be effective.
Use Twitter's brilliant built-in search tool to find hospitality leaders and industry partners - follow them and interact with them where possible. Retweet the tweets you like and engage in discussions by using hashtags to offer your thoughts on a particular topic. If you've got positive relations with a neighbouring hotel, follow them, too.
Twitter is just as much a listening channel as it is a broadcasting channel. Nowhere is this more important than the hotel industry.
People tweet in real-time and offer immediate thoughts on their current activities. That activity might be a stay in your hotel and they'll probably mention you by name when they say what's on their mind.
They may do this by using your @ Twitter username, in which case you'll be alerted in most Twitter clients, but if they don't, keeping an eye on mentions of your hotel on Twitter is relatively straightforward - you can simply use the powerful search tool or invest in social media reputation software or professional services.
Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part - it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.
Call us today at + 44 (0) 33 0100 1090, or email us at firstname.lastname@example.org. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.