Gmail has received some significant attention from Google developers this year. Most notably, the world's largest webmail client saw the introduction of a new tabbed inbox, which intelligently groups emails into specific folders in an attempt to separate personal messages from social media notifications and promotional emails.
Despite something of an uproar in the email marketing community, the feature appears to have worked rather well and has actually encouraged Gmail users to check their promotional tab in the hope that tempting offers nestle within it.
More recently, Google has added some nifty new features to Gmail and there's one in particular which we think could prove to be very useful for hoteliers.
'Quick Action' buttons are starting to appear to the right of email subject lines in Gmail users' inboxes. They work by scanning the content of the email and providing an action for anything deemed to be interactive. For example, it might be something as simple as adding a specific date to a calendar, or saving a file to Dropbox... or booking a restaurant table.
OpenTable has joined the growing list of developers making use of Quick Action buttons by giving diners the ability to quickly book tables directly from their inbox and without having to open the email from the restaurant. All the restaurant has to do is send an enticing subject line and the Quick Action lets the user do the rest with the minimal fuss. It could prove a very quick conversion technique.
Imagine doing the same for hotel bookings! It's something that has certainly caught our eye and we will be looking at ways in which we can implement the use of Quick Action buttons for the benefit of Welcome Anywhere users and hotel guests.
Got an idea how Quick Actions could be used in email? Get in touch!