Cloud computing has become a much-discussed topic across most industries, praised for its ability to make modern software solutions and scalable IT resources available to everyone.
In 2018 alone, it’s estimated that around $160 billion (£118 billion) will be spent on cloud-powered services, according to the IDC.
But even in the age of affordable, accessible cloud platforms, some independent hotels are doing more to take advantage of this than others.
So, what can the cloud do for the hospitality industry and what strategies are most impactful in the era of outsourced IT?
Taking the plunge
The cloud is often sold on its ability to simplify IT and help businesses break free of the clunky, complicated systems they have been relying on for decades.
The problem with this is that it can give some hotels the wrong idea about how to approach cloud adoption.
Uprooting legacy apps wholesale and dumping them onto the cloud is a bad idea; it’s better to take the plunge with a service that’s built from the ground up to operate within a cloud infrastructure.
For hotels, this may mean leaving behind outdated booking systems and PMS solutions so that migrating to the cloud can deliver tangible benefits.
Only by cutting back the dead wood can new growth flourish. Only by taking a holistic, strategic approach to cloud adoption can independent hotels hope to remain competitive.
Automation, cost-effectiveness and other benefits
A lot of the hard work involved in managing a hotel comes from keeping on top of time consuming but important admin tasks.
This includes everything from engaging with guests before and after their stay to keeping track of bookings, sales data and other key metrics that help measure hotel performance over time.
All of these things can be achieved by using legacy solutions, but in many cases, you’ll need to do a lot of the hard work manually.
Modern cloud-powered software is all about automation and efficiency. Whether it’s issuing emails and texts to guests before they arrive and after they leave, or rolling out price updates to OTAs, all this and more can (and should) be handled automatically.
For smaller hotels with limited resources, these perks will help to make cloud adoption easy to justify.
The affordability also comes from the fact that by migrating to the cloud, you can avoid all sorts of costs usually associated with IT.
Expensive on-site hardware, security, maintenance and software license fees can all be avoided. Outsourcing to a dedicated third party provider makes things cheaper, more flexible and far more convenient.
IT can be seen as a serious obstacle to independent hotels, but there’s no doubt that cloud computing is empowering businesses throughout this industry.
Welcome Anywhere is part of the exciting cloud movement, bringing communications, booking, performance reports, front desk services and more together in a cohesive package.
Independent hotels that want to get ahead have already made the leap to the cloud. Isn’t it about time you joined them?