5 tips for maximising direct bookings in 2020 | hotel software uk

Hosted by TripTease, the Direct Booking Summit is now in its second year and is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive.

The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly independents) to drive bookings through their own websites as opposed to the commission-based alternatives.

The good news? If you’re an independent hotelier, there are five things you can do in 2020 to maximise your direct bookings - and they’re easier than you might think!

1. A blatantly-obvious online booking button

new website design for your hotel | hotel management software uk

We’ve offered this tip so many times in the past, but there’s no harm in reiterating it.

When you have a new website designed for your hotel, it’s easy to get lost in everything but the most important element - the call-to-action (CTA).

For a hotel, that’s the ‘book now’ button, courtesy of modern online hotel booking systems. If yours can’t be found immediately (i.e. without scrolling, or pinching to zoom on your phone [see tip 5]), you’re missing out on direct bookings - simple.

2. Nail the user experience

hotel industry tips | management systems for hotels london

A beautiful website isn’t necessarily a functional website or one that’s a pleasure to use.

Given the visual nature of this industry, we’ve seen far too many hotel websites where there has been too much time spent on the design, leaving the user experience to chance.

You need beautiful, original imagery and video if you’re to engage potential guests, but you also need to make it easy for them to navigate. Here’s our user experience golden rules:

  • Make it easy to book (see tip 1)
  • Put all of the important information within the upper-third of each page
  • Create a simple, clear menu

That’s it. Easy, right?

3. Make security a priority

5 tips for maximising your hotel's direct bookings in 2020 | hotel booking systems

Understandably, there’s a lot of nervousness about data protection and cybercrime these days, and your hotel website needs to give its visitors the confidence to hang around.

You can do this by investing in a PCI-compliant online booking system for their credit card payments, and by ensuring that you have an ‘https’ security certificate for the website. The latter displays the little padlock icon in most browsers and is an industry-standard form of security.

These little things will add credibility to your brand and encourage people to hang around long enough to book.

4. Rate parity

rate parity to maximise direct bookings | hotel upselling

If you’re advertising rates higher or lower on your website compared to the OTAs, you’ll be both breaking their rules and confusing guests.

Sound odd? Not really. Guests want transparent pricing, and finding multiple prices for the same room at the same hotel across multiple websites including your own doesn’t exactly inspire confidence. Why are they different?

If you have price parity across all of your online channels, the choice of booking method for the guest will usually come down to whichever website they land on when they’re at the buying stage of the customer journey. If yours keeps them engaged and makes it easy to book, why would they head back to an OTA?

5. Mobile compatibility

5 tips for maximising direct bookings in 2020 | hotel booking systems

Test your hotel website on your mobile phone.

Most of the people who visit your website will do so on their smartphone. And that means everything should auto-adjust to fit any screen size, while keeping that all important CTA (re-read tip 1!) front-and-centre.

Whats the experience like? Painful?

You’re missing out on direct bookings!

Wrapping up

You’ll never achieve 100% direct bookings for your hotel. If you do, we’d love to hear from you.

But you won’t - sorry.

That doesn’t matter though, because by using our tips above, you’ll significantly increase the portion that originate from your own website and in turn establish a brand that people want to return to again and again.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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How to improve your hotel offering with mini events | hotel upselling

Encouraging people to book a room at your hotel will involve a number of different strategies.

Some are obvious (someone needs a bed for the night – your hotel is well priced, well located and has great reviews).

Others… less obvious (and require some proactive thinking and planning on your part).

One excellent option is to host regular events. These events will grab the attention of potential guests and give them another reason to choose your hotel over the competition.

These events don’t need to be all-encompassing and over-the-top; you can usually get a leg up with mini events that are interesting enough to turn heads while still being simple and cost effective to organise and run. Not only will events help boost occupancy at your hotel, but they provide a ton of great hotel upselling opportunities.

Here's three brilliant mini event ideas to get you started. Each of these should help boost direct bookings and tempt guests to spend more with you during their stay.

1. Movie screenings

hotel movie screenings offering | hotel booking systems

If your hotel is in a relatively isolated area, guests may be tempted to retire to their rooms early after a busy day of exploring their rural surroundings.

Coaxing them out can be tricky (that iPad won’t play with itself, after all). However, if you’ve got a unique entertainment experience to offer, they might be more willing to head downstairs and give it a try.

Movie screenings can be an excellent activity, so long as you have a suitable space within the hotel to accommodate such an event.

You could showcase old classics, highlight recent releases or even theme the screenings around the season; just be sure to keep your audience in mind when choosing which films to exhibit.

2. Open mic nights

How to improve your hotel offering with mini events | hotel software uk

If your hotel has an appropriately sized bar area, there are many ways to take full advantage of it.

An open mic night is a good choice. It’s not only a great way to get guests interested in spending time in the bar, but also helps boost your engagement with the local community and its artists. Of course, guests could have the option of performing themselves, alongside acts from the surrounding area.

It’s a tactic that works for pubs across the UK and is equally impactful in a hotel setting. You just have to make sure things wrap up promptly and guests aren’t kept awake by the noise.

3. Quiz nights

quiz night hotel | hotel industry tips | hotel management software uk

Another great mini event option for hotels is a quiz night hosted on a weekly basis. The great thing about quizzes is that they’re relatively easy to arrange and run, and appeal to a wide audience.

Again, you’ll need to dedicate the bar or restaurant to the quiz (although a conference room could work, too), with mid-week probably being the best time to host - unless weekends are proving to be quiet in the bar.

You could even tie in the prizes that are on offer with the hotel itself. For instance, why not give the top three teams a discount on their next stay, money off at the bar or some other perk that will keep them coming back for more?

Wrapping up

Whatever route you decide to take with your mini events, it’s definitely worth promoting these added extras so that guests know what to expect when they book.

It could also provide an added boost for the hotel’s social media profile. With these events, guests will likely tweet and check themselves in on Facebook if they have a good time.

You can highlight your upcoming events schedule with a modern online booking platform and PMS that reminds both guests and reception staff of events taking place during a particular stay. In turn, this should help increase occupancy rates, drive up customer spend and enhance your hotel’s reputation.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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5 reasons to change your hotel PMS

The signs that you need to change your hotel’s property management system (PMS) aren’t always that obvious. This is because your hotel PMS is a tool which is deeply embedded within your operation, and even if it’s gradually falling apart by the seams, staff will probably accept its increasing number of foibles and assume that’s just how it’s going to be for the foreseeable future.

That’s just not good enough. And not on your team’s part, either; if your PMS is slowly dying or increasingly out of step with modern guest expectations, it’s no longer doing the job for which it was purchased.

Here’s five common but often hard to identify reasons that you need to change your hotel PMS.

1. Your staff are frustrated with your current PMS

reasons to change your hotel PMS | hotel booking systems

Why does it crash every time you click on the arrivals list? Why on earth do you have to keep doing that really complicated workaround just to place a deposit on a future booking?

If members of the team are continually shouting at the PMS or banging their fists on the table in frustration when it doesn’t act as it should, don’t assume it’s because they’re using it incorrectly or need training. While that might be the case, there could be something much worse at play.

Speak to the team and find out what it is that frustrates them the most about the PMS.

2. You’re still updating OTA sites manually (and you hate life because of it)

update OTAs automatically | hotel software uk

It’s the task on your daily to-do list that you’re always pushing to the bottom. It’s tiresome, laborious and nearly always results in you making mistakes because you just can’t be bothered.

In 2019 and beyond there’s absolutely no reason at all to update OTAs with rates and availability manually. Your PMS should connect directly to the likes of Booking.com and Expedia and do all of the hard work when it comes to ensuring every website knows how many rooms you have free and what your latest rates are. It should sort out the incoming bookings for you, too, thus removing any chance of the dreaded double booking.

If it doesn’t do any of this, you need to find a hotel PMS with a brilliant channel manager.

3. Another guest has complained about the bottle of wine they didn’t drink

modern PMS benefits | hotel upselling

Not again!

How many times this week have guests complained about their room bill or queried certain items on it? And how often are those transactions related to the bar or restaurant?

Chances are, this is because you’re still manually transferring charges from the F&B side of the business to room accounts. Did you know there’s a much better way of doing this that pretty much eradicates human error?

A modern PMS should be able to connect to a host of POS systems. In doing so, it’ll enable bar staff to automatically post food and drink bills to room accounts. Some will even transfer across the POS sales data into your main PMS accounts reports! This will increase your hotel upselling opportunities and ensure you maximise revenue on every guest's stay.

Imagine that…

4. Very few guests bother to return

build great guest relationships | hotel management software uk

Tempting guests to return to your hotel isn’t easy, even if they had a brilliant stay with you the first time around.

In order to build great relationships with your customers that result in plenty of return bookings, you need to nurture them with email marketing and personalised guest correspondence.

Can your hotel PMS send pre- and post-stay emails and SMS messages automatically? Are you able to export a list of customers that can then be imported into a modern email marketing tool?

More importantly: are you making it easy to book directly on your website?

If the answer is “no” to any of those questions, it’s time to get a new PMS - it’s that important.

5. Your competitors are wiping the floor with you

modern pms competitors | hotel booking systems

What gives? Your competitors’ room prices seem to flex more than yours and, as a result, they appear to know the secret sauce that draws in more guests.

Why can’t you do the same? And why do you never really know what level to set your room prices at?

Guess what - your competitors are probably using modern PMSs that enable them to flex rates strategically based on market conditions and work from actionable, insightful data about past performance.

Do you really want to be lagging behind because your system is no longer up to scratch?

Wrapping up

The best news? Property management systems no longer cost an arm and a leg. Well, some do, but choose the right one and you’ll pay a manageable monthly fee that enables every staff member to use the system no matter where they are or what device they have to hand.

Is it time you replaced your PMS?

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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4 things hoteliers can do to increase direct bookings | hotel booking systems

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”.

And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task…

…until you realise that it isn’t really a battle.

Seriously - in order to gain more direct bookings as a hotelier, you need to view this industry as a level playing field, because in the digital age, that’s exactly what it is.

In today’s blog, we’re going to look at four things you can do today to increase direct bookings at your hotel (and none of the tips below involves getting into a backstreet brawl with an OTA):

1. Get into digital marketing

digital marketing tip for hotels | increase direct bookings

Isn’t all marketing in the digital age, er… digital?

Nope!

In fact, the hospitality industry remains one of the few that still relies on old-fashioned methods of brand promotion thanks to the prevalence of printed brochures and direct mail campaigns.

There’s absolutely nothing wrong with that stuff, but it needs to run alongside a concerted digital marketing effort if you’re to be found online.

Here are a few ways you can up your digital marketing game, relatively easily:

  • optimise your website for keywords relating to the type of hotel you run, its various services and location (this is known as ‘SEO’ - speak to your web people if you’re unsure how to approach it);
  • start a blog and write regularly about the hotel, its events and topics that relate to the area in which it’s situated;
  • use your social media presence - don’t just let it sit there unloved; a post or two a day advertising your latest rates or showing off photos of your rooms and grounds will work wonders;
  • give Google Adwords a try - it isn’t the money pit some will tell you it is.

The above list is certainly non-exhaustive, but it’s a start, and if you make good on your promise to keep on top of each task, you’ll gradually start to see results in terms of increased visitors to your website and - all being well - increase direct bookings.

2. Respond to - and share - guest reviews

hotel industry tip | hotel software uk

Ah - reviews. Well, we were going to mention this sooner or later, weren’t we?

Guest reviews can make or break hotels - but not in the way you’re perhaps thinking.

Receive a bad review? Respond to it; demonstrate that you’re listening and care deeply about your business and the service you provide guests.

Receive a great review? Share it! Tell the world via social media and a testimonials page on your website.

By proactively dealing with guest reviews, you’ll become the master of them, and the more active you are with such guest correspondence, the more chance you have of diverting people to your own website rather than an OTA.

3. Give guests a reason to part with their money

bespoke hotel packages | increase direct bookings

Getting people to your hotel website is only half the battle. Once they arrive, they need to be given a compelling reason to book direct.

Try creating bespoke packages that are only applicable to people who are willing to book direct. Avoid rate parity issues by retaining the same OTA rate but instead include something on top that is of high value to the guest but relatively low cost to you (a breakfast upgrade, for example).

If you avoid the opportunity to give potential guests a good deal immediately, they’ll quickly head elsewhere.

4. Implement a killer online booking system and payment gateway

online booking system hotels

Potential guests need two things to convince them that booking direct is the thing to do:

  1. Ease of booking.
  2. Reassurance.

Number 1 simply means you need a great online booking system that enables people to make bookings in just a few short steps. Number 2 requires a recognisable payment gateway (e.g. PayPal) and a crystal-clear booking policy. Both will be bolstered considerably with a PMS that connects directly to your website's hotel booking systems.

Make your deposit, cancellation and no-show policy ultra-clear and ensure guests are forced to agree to your terms before booking.

The more transparent your booking process, the more people will use it - it’s that simple.

Wrapping up

Have we missed anything?

If you’re an independent hotelier and have experienced a significant uplift in direct bookings, tell us your experiences below. It doesn’t hurt to share your successes with the world once in a while!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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Google Analytics for Hoteliers | hotel software uk

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that enables you to fine tune your website to better engage visitors and ensure they click the ‘book now’ button.

There’s just one problem. It’s a bit cumbersome and you don’t really have the time to spend on it.

If you feel like this, you’re not alone. Google Analytics is a fantastic tool, but it does require a significant amount of time if you’re to get to grips with it.

…unless you know immediately where to head for the juiciest stuff.

And now, you do. Here’s the three most important Google Analytics metrics to review regularly:

1. The bounce rate

hotel industry tips | hotel software uk

Of all Google Analytics stats, the bounce rate is the worst when it comes to crushing your digital hopes and dreams, because it indicates how many visitors enter your website - and leave, immediately.

A high bounce rate is anything above 60%; keep it below that, and you’re probably serving the right content to the right audience.

You can break the bounce rate down by page if you want, too, therefore if you’ve recently set up a new winter warmer offer and want to see how many people have immediately decided it’s not for them, Analytics will give you all the data you need.

Find it here: Audience > Overview

2. New vs Returning visitors

new vs. returning visitors | hotel upselling

One of the best ways to segment your website visitors is to create two pots - one for new visitors, the other for people who have come back for more.

These are two very different audiences. The new people may never have heard of you before, and therefore probably need a fair bit more encouragement to book. Returners may be far ‘warmer’ and closer to the point of reserving a room. You may be more inclined to implement more hotel upselling initiatives for returning guests, who have already enjoyed a nice stay at your property and are ready for more.

Understanding how many of the total visitors are made up by these two groups is vital in helping you tune your website to best serve them. For instance, if new visitors have a particularly high bounce rate, you may not be providing enough information about the hotel, or the booking facility might be too hard to find.

Find it here: Audience > Behaviour > New vs. Returning

3. Average session duration

Google Analytics Average Session Duration | hotel management software uk

Second to bounce rate in terms of potentially demoralising web stats is the average session duration. As you’d expect, this refers to how long people browse your website on average, but the headline figure demands further exploration.

Once again, you can view average session duration by page, and by using the Users Flow report (Audience > Users Flow) to determine the most common journeys through your website, you can start to build a picture of where people are either hitting some kind of barrier or spending a significant amount of time.

It’ll take a bit of guesswork and experimentation, but the average session duration may indicate a usability issue or that you’ve absolutely nailed it with the page content.

Find it here: Audience > Overview

Wrapping up

You’ll notice that we haven’t once mentioned the page view, users or total session stats above. And this isn’t because they’re not important (they are), but the number of people visiting your hotel website is far less important than the quality of those visitors.

Invest the short time you have for Google Analytics in the above datasets and you’ll start to build a picture of how well your website is performing and what needs to be done to improve the number of direct bookings you’re receiving.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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Choosing The Right OTA For Your Independent Hotel | Hotel Booking Systems

Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs).

No, no - not that one…

This one: there are so many of them. There’s the biggies, of course, but the number of smaller, niche OTAs has simply exploded in recent years.

This presents something of a problem for savvy hoteliers who want to maximise their presence online; how do you choose the right OTAs for your hotel?

As it turns out, it comes down to four simple factors. But first…

It’s about quality - not quantity

Spreading your wings wide online and having a presence on several OTAs has always been good practice, but that can lead to OTA overload if you get too carried away.

Your agency strategy should be one that focuses on quality rather than quantity. Even with the best channel manager in the world linked up and ready to go, you’re still giving yourself rather too much work if you sign up to every OTA under the sun.

Instead, it’s better to seek out the OTAs that best fit your hotel’s ethos, target market and, obviously, which are the most cost effective.

Here’s how to find them:

1. Check the audience

Choosing The Right OTA For Your Independent Hotel | Hotel Software UK

If you list your rooms and rates on an OTA that targets an audience you’d never target yourself your hotel might begin filling with customers who’s demands, tastes and expectations simply can’t be fulfilled.

For instance, if you cater mainly for couples seeking short breaks in kid-free environments, listing your hotel on a family-oriented OTA is probably going to result in some rather uncomfortable guest clashes.

Before you sign up to any OTA, find out exactly what type of audience they’re targeting by either asking them directly or scouring their website (the clues will be there).

2. Suss out the price

OTA market | management systems for hotels london

Every booking sent via an OTA comes at a price - that will never change. However, to avoid getting too grumpy over commission, you need to look at it more positively.

Which commission rates are going to deliver the best bang for your buck? If the OTA appears to target your perfect market, or is likely to bring in some high-spending guests, a slightly higher commission rate is probably a price worth paying.

Oh, and the commission rate should reflect something else you get, too…

3. …the features!

OTA Shopping | Hotel Booking Systems

Not all OTAs are made the same; some offer specific rate management and listing features that you won’t find elsewhere - and some of those features may not be compatible with your marketing plan at all.

One of the key things to check during your OTA shopping trip is compatibility with your PMS and channel manager. Without that, an OTA is next to useless, because you’ll end up in double-booking hell and with a huge amount of work that should be undertaken by software. So you'll have to ensure your hotel booking systems comply with consumer expectations.

OTAs spend a lot of time and money creating new features that hoteliers can take advantage of - just make sure they’re features you’re likely to use.

4. The guest experience

Guest Experience | hotel upselling

Time to put your guest hat on.

What’s the OTA like when it comes to booking a room? Is the booking process accessible, intuitive and likely to resonate with your audience?

A great feature set, cost effective commission rate and perfect audience is nothing if the OTA is a pig to use - tough but true.

Wrapping up

Happy OTA hunting! Take your time, but use the four factors above to narrow down your search to the most relevant websites for your hotel.

Been there and done it? What’s your OTA strategy? Have we missed something? If so, tell us in the comments section, below.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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Specialist Accommodation Provider | hotel software uk

If you’re sniggering at the back having read the title of this blog post, we should perhaps point out that by ‘specialist accommodation provider’, we’re not referring to the practice of offering hotel rooms by the hour.

However, the hoteliers promoting the use of their properties for such erm… endeavours… may well have a point.

Bear with us.

The modern hotel sector is driven by the desire to create unforgettable guest experiences, and property owners are finding ever more inventive ways to do so.

The key here is to create a hotel stay and experience that is memorable for the right reasons and inspiring enough to prompt guests to tell their friends. This can be achieved by focusing on any of following elements:

  • décor;
  • food and/or drink;
  • technology comforts;
  • warmth of communications;
  • on-site activities (or tie-ins with local attractions); and
  • relevancy to the guest.

In this blog post, we’re going to focus on the latter, and look at three potential areas in which your hotel could specialise and appeal to a very specific audience.

1. The cycling pitstop

How To Turn Your Hotel Into A Specialist Accommodation Provider | Hotel Software UK

British cycling is booming.

Thanks to Bradley Wiggins and co, there appears to be more lycra-clad cyclists on the roads than ever before, and as a hotelier, that could present quite an opportunity.

If you happen to be placed conveniently on a common cycling route (and, let’s be honest, they’re rarely consigned to national cycle routes), your hotel could be the perfect overnight pitstop and respite for two-wheeled addicts.

By offering somewhere to securely store bikes, maps of alternative routes and high energy-based recovery meals, you’ll tap into a huge market that would otherwise have wheeled silently past your property.

2. The walkers’ retreat

Hotels Specialist Accommodation Provider | hotel booking systems

It doesn’t matter where your hotel is situated, be it a busy city centre or tucked away in a pretty little hamlet - it probably resides either directly within or close by a common walking route.

A bit like cycling, the nation’s increased thirst for exercise has prompted many of us to head to our nearest outdoor clothing shop and stock up on rambling gear. And anyone who has gone one step further and actually used that gear will know how welcome the sight of a pub is during a long trek.

If your hotel has a bar - that’s your first route into this market, but you can go much further by following the cycling example.

Offer refreshments, restorative meals, maps and reasonably-priced rooms for the night and you’ll capture the eye of many a walking group. Make it clear on approach that you welcome dogs and muddy boots (in specific areas of the hotel, of course), and you’ll be amazed by how many people decide to take a break from their hike and drop in (or pre-book a room once word starts to spread!).

3. The classic car meet

Hotel Classic Car Meets | hotel upselling

Have you got a sizeable carpark or patch of grass that sits unused for long stretches of the year? If so, you have a brilliant opportunity to encourage car enthusiasts to regularly visit your hotel.

Classic car ‘meets’ are incredibly popular and take place all year round. What’s more, the organisers of these petrol-fuelled events are always looking for space in which to hold them, and your hotel could provide an attractive backdrop, plenty of room for the vehicles and beds for anyone who has travelled particularly far.

Wrapping up

In a market as competitive as this one, you need to get creative in order to differentiate your offering from the bland, flatpack chain competition and more adventurous independents. Our tips above will hopefully inspire you to do just that!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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hotel destination marketing | hotel upselling

A question for you: is your hotel the main reason for guests to be visiting your area?  Perhaps you have a spa and run relaxation weekends.  Maybe you host major events.  It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter of convenience.

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