How To Create A Killer Room Rate Strategy For Your Hotel | Hotel Software UK

We can write teaching-gran-to-suck-eggs articles about being customer focussed on repeat until they become white noise. And it stands to reason; your hotel's warm and friendly experience will always be top priority. However, you can't provide warmth or friendship if there's nobody booked in to experience it.

You're still running a business, after all... right?

Those doors need to swing open; heads need to hit pillows. Your hotel may have a parade of loyal customers coming back to you every time they're in the area, but how often do they visit? You still need a murderously good room rate strategy for your hotel.

Here are a few ideas to get as many guests as possible through your door.

Adopt Psychological Pricing

Psychological Pricing | Hotel Upselling

This might just be the oldest trick in the book - but still one of the best.

We know there's no tangible difference between £99 and £100. When you have time to weigh it all up and talk about it, there isn't a lot of value that can be found in the £1 you're losing. But when people are comparing prices and looking to book online, £99 looks a lot cheaper.

In fact, it looks almost £10 cheaper!

Keep an eye on the competition

Create Room Rate Strategy | Hotel Management Software UK

If your hotel's struggling to get people through the door, there's a good chance that it might be happening to other hotels in your area, and some of them may have tried to counteract the quiet period by creating a low room rate strategy.

It's always good to know what your competition are doing.

By using your PMS, researching OTAs, or by using social listening techniques on Twitter and Facebook, you can keep tabs on them. If a competitor's basic room price is lower than yours, then combat it. Can you lower your price to match? Can you add something of value to your own room to capture the interest of potential guests?

Offer packages

Create a Room Rate Strategy | Hotel Booking Systems

Is your hotel just a building full of beds? Does it have a restaurant in which you could add a set price for a meal? A free breakfast, perhaps? If your hotel can add value to the customer's stay, then go ahead and create the ideal package for your guests.

Even if there's little extra you can offer, you can create great experiences by partnering with other businesses in the area. Between you and the local golf course, for instance, can you work together and create a package with great value? And what about local attractions and museums?

There's always opportunity to add value to your customers stay, whether you have extra facilities or not.

Implement a length of stay strategy

How To Create A Killer Room Rate Strategy For Your Hotel | Hotel Upselling

Is your hotel in a bustling city? Is there a local festival or attraction happening? Could it be that there is so much to do that it might just take more than one night to make the most of the trip?

A convincingly low price on multiple nights might just tempt your guests into elongating their visit. Even if this sounds like you're losing money on the room, you may just make up for it at the bar and restaurant.

Wrapping up

For some hotels, standard room rates are as much a fixture of the hotel as that great big tree in the car park. However, some things shouldn't be quite so immovable. By using real-time data, and creating tantalising offers you could still attract people through the door.

Look at your room rate strategy often. In fact, look at the OTAs and GDSs on a near daily basis to see what's happening in the market. I am sure, with one of these strategies, you'll be filling your hotel in no time!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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How to Limit Your Hotel's Impact on The Environment | Hotel Software UK

For some guests, a visit to a hotel is an excuse to forgo their usual frugal behaviours and take full advantage of the facilities available to them.

Whether blasting the air con at max, charging all their devices at once, running a piping hot bath or getting fresh towels every 24 hours, eco-friendly habits go out the window when someone else is footing the bill.

Meanwhile, hotels are increasingly under pressure to improve their sustainability and cut their carbon footprint. So, what options are available to environmentally conscious hoteliers?

Recycle, recycle, recycle!

Recycling for hotels | management systems for hotels london

With recycling resources in abundance today, there’s no excuse for sending all hotel waste to landfill.

A lot of the hard work can be taken out of the equation if you encourage guests to sort their waste materials for you. Add a separate bin for recycling to each of the rooms in your hotel and you’ll be off to a good start.

Leverage renewable energy

hotel energy supply | hotel software uk

There are lots of sustainable alternatives to electricity generated by burning fossil fuels. And with solar and wind power becoming more affordable, adoption doesn’t need to be a drain on your finances.

Even if you just supplement your existing energy supply with some renewable alternatives, rather than going all-in immediately, you’re taking a step in the right direction.

Avoid water waste

water waste hotels | hotel software uk

While modern hotels may benefit from baked-in improvements to water management, older premises are often not as well equipped in this department.

Thankfully there are lots of cost-effective adaptations that can save water, including devices which reduce the amount used in each flush of a toilet. Even contemporary shower head designs can create savings, both for the environment and your bank balance.

Overhaul laundry handling

laundry housekeeping hotels | hotel software uk

A lot of a hotel’s resources are tied up in keeping sheets and towels clean. So, if you can improve the housekeeping efficiency of your laundry processes even a small amount, the cumulative benefits will be significant.

Replace old, power-hungry machines with modern equivalents which boast better energy ratings. Or if you outsource your laundry, only work with third-party firms that are committed to combating waste and avoiding environmental issues.

Even implementing a PMS that has built-in housekeeping features will enable that team to be more efficient and environmentally-friendly.

Get creative

Green Spaces for hotels | hotel management software uk

Your eco-efforts don’t need to be kept behind the scenes. Why not create green spaces around your hotel which are not only easy on the eye, but also do more to curb climate change than concrete and tarmac?

You could even start growing vegetables and fruits on-site as part of a gardening project, which will be worth boasting about on social media platforms such as Twitter and Instagram and will also be a tasty treat for guests to enjoy!

Work with customers

Work with customers hotels | hotel booking systems

You might worry that actively promoting your green policies will put off guests who want to relax without having to obey more rules. But in this environmentally aware age, the opposite is true.

Ask visitors if they’re willing to stick with the same sheets and towels for more than one night (it’s standard practice in many major chains today). Even think about giving them tips on how to travel locally while leaving their car at the hotel to reduce emissions.

With a positive attitude and a few good ideas like those above, you can make your hotel a fine example of environmental friendliness.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

Read More