Big Data And Hotels: How It's Changing The Game For Guests | hotel booking systems

Travel and hospitality is an incredibly competitive industry which requires the businesses operating within to create unforgettable guest experiences.

Until now, the ability to do this has required massive marketing budgets and inordinate amounts of time.

Now, we live in a world of big data and something called ‘hyper personalisation’. In human language, this means there’s an inordinate amount of information about consumers available to businesses, who now have the ability to use that information to send precisely targeted marketing campaigns.

But what does this mean for independent hotels, their guests and online booking?

Big data and hotel customers

Big Data And Hotels: How It's Changing The Game For Guests | hotel software uk

It’s easy to dismiss big data as being another indication that ‘big brother’ is watching us all, ready to pounce with unsolicited offers and irritating emails, but that’s a little short-sighted.

The hospitality mantra of ‘customer-first’ runs deep within hotel operations, and big data could help your hotel tailor a much more personalised offering for its guests. And that’s a win-win for everyone.

The more data you collect about a guest, the more you know about them. Demographics, past stay habits and their behaviour on your website can all inform the packages you put together and the offers you send to them via email.

It enables you to segment your guest database, too. An example described on Forbes.com tells of a hotel chain that used analytics from big data to rearrange rooms for either leisure or business travellers.

Why not match your rooms, service and food offering to the data you hold about guests?

Big data and the benefit it offers hotel businesses

Big Data And Hotels: How It's Changing The Game For Guests | hotel upselling

Big data can be a bit overwhelming. It comes at you from all angles and arrives in such large quantities that it’s understandable if the desire to do anything with it slips further down the priority list.

For instance, if you publish your availability via OTAs, they’ll likely provide plenty of data and statistics on the guests who book via that method. Likewise, your PMS will probably store comprehensive guest contact and preference details, along with stay histories.

Then you have the smartphone-carrying housekeepers who generate data about room cleanliness and turnaround times. And what if you’ve connected your till system to the PMS? All those bar tabs and table accounts will be generating countless transactions that provide invaluable insights into your F&B operation.

Exhausted? Fair enough. But there’s an answer to the big data conundrum.

With the right systems in place, you can take advantage of this data by gaining access to dashboards and reports that make sense of the raw information.

It’ll help you make decisions about the lifetime value of guests; which ones generate the most revenue for you? Who returns regularly but is yet to spend a penny in the bar?

Big data will benefit your hotel operation, even if you’re yet to obtain it.

Big data: is it ‘now’ or ‘future’ for independent hotels?

Big data might not quite be at full adoption stage for independent hotels, but with technology once reserved for large chains fast filtering down the industry food chain, it’s coming.

For your guests, big data will deliver a more personal experience. For your hotel, it will enable you to build profitable relationships with customers, give you a competitive edge and uncover countless latent revenue generating opportunities.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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How to limit your hotel impact on the environment | management systems for hotels london

 

How to limit your hotel's impact on the environment | management systems for hotels london

For some guests, a visit to a hotel is an excuse to forgo their usual frugal behaviours and take full advantage of the facilities available to them.

Whether blasting the air con at max, charging all their devices at once, running a piping hot bath or getting fresh towels every 24 hours, eco-friendly habits go out the window when someone else is footing the bill.

Meanwhile, hotels are increasingly under pressure to improve their sustainability and cut their carbon footprint. In fact, going greener can come with financial benefits for your hotel as well. So, what options are available to environmentally conscious hoteliers?

Recycle, recycle, recycle!

limit your hotel's environmental impact | hotel software uk

With recycling resources in abundance today, there’s no excuse for sending all hotel waste to landfill.

A lot of the hard work can be taken out of the equation if you encourage guests to sort their waste materials for you. Add a separate bin for recycling to each of the rooms in your hotel and you’ll be off to a good start.

Leverage renewable energy

hotel environmental tips |hotel booking systems

There are lots of sustainable alternatives to electricity generated by burning fossil fuels. And with solar and wind power becoming more affordable, adoption doesn’t need to be a drain on your finances.

Even if you just supplement your existing energy supply with some renewable alternatives, rather than going all-in immediately, you’re taking a step in the right direction.

Avoid water waste

save water for hotels | hotel management software uk

While modern hotels may benefit from baked-in improvements to water management, older premises are often not as well equipped in this department.

Thankfully there are lots of cost-effective adaptations that can save water, including devices which reduce the amount used in each flush of a toilet. Even contemporary shower head designs can create savings, both for the environment and your bank balance.

Overhaul laundry handling

hotel environmental impact laundry tip | hotel booking systems

A lot of a hotel’s resources are tied up in keeping sheets and towels clean. So, if you can improve the efficiency of your laundry processes even a small amount, the cumulative benefits will be significant.

Replace old, power-hungry machines with modern equivalents which boast better energy ratings. Or if you outsource your laundry, only work with third-party firms that are committed to combating waste and avoiding environmental issues.

Even implementing a hotel PMS that has built-in housekeeping features will enable that team to be more efficient and environmentally-friendly.

Get creative

create green spaces at your hotel | hotel upselling

Your eco-efforts don’t need to be kept behind the scenes. Why not create green spaces around your hotel which are not only easy on the eye, but also do more to curb climate change than concrete and tarmac?

You could even start growing vegetables and fruits on-site as part of a gardening project, which will be worth boasting about on social media platforms such as Twitter and Instagram and will also be a tasty treat for guests to enjoy!

Work with customers

You might worry that actively promoting your green policies will put off guests who want to relax without having to obey more rules. But in this environmentally aware age, the opposite is true.

Ask visitors if they’re willing to stick with the same sheets and towels for more than one night (it’s standard practice in many major chains today). Even think about giving them tips on how to travel locally while leaving their car at the hotel to reduce emissions.

With a positive attitude and a few good ideas like those above, you can make your hotel a fine example of environmental friendliness.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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tips for a B&B owner _ hotel software uk

 

tips for a B&B owner _ hotel management software uk

You’ve always wanted to run your own B&B. You have the right property, a great PMS, enough time on your hands to make a serious go of it and you’re confident the location is ideal.

So, where do you begin?

Make no mistake, running a B&B is incredibly hard work. For many, it’s a lifestyle business, but it’s a lifestyle that can quickly swallow you up and cause undue stress if you go about it the wrong way.

Help is at hand! We’d like to give you the leg-up you need to get started on the path to B&B success with the following five tips:

1. Work your personality into the business

B&B business tip _ management systems for hotels london

Ask any guest who enjoyed their stay at a B&B what it was that set it apart, and one of their answers is likely to be “the owner”.

You are a huge part of your B&B business. You need to be welcoming, approachable and flexible if people are to recommend your property to their friends.

Thankfully, that’s you all over, so work your personality into the business from the moment it starts.

2. Don’t do it alone

breakfast prep for B&Bs _ hotel booking engines

When first starting out, you may have no choice, budget-wise, but to run the entire operation single-handedly (or in conjunction with your partner).

Despite this, budgeting for staff in the future is a vital tactic, because you’ll quickly find this is a business you simply can’t run by yourself.

For instance, think about finding help for the cleaning and breakfast preparation. Even just a few hours from the right pair of helping hands will make the world of difference once your B&B business starts to take off.

3. Embrace technology

embrace technology

Your website, hotel booking systems, guest review platforms and social media will become vital tools as your business grows.

Just because you’re running an ultra-small business doesn’t mean you can do it without technology of this kind. In fact, without it, you’ll struggle to compete against the big boys of the industry.

Thankfully, all of this technology is within reach these days - none of it will break the bank or prove cumbersome to use.

4. Write a business plan

business plan for B&Bs _ hotel upselling

Many a B&B business owner has skipped this step in the belief that it isn’t required. You simply open your doors, advertise the accommodation that’s available and deliver a great guest experience, right?

At its base level, that’s exactly what you’ll be doing, but the absence of a business plan will mean you won’t haven’t planned or budgeted for the future. And that means your business will struggle to become sustainable.

You don’t need to pen War and Peace, but a concise, well-considered business plan written with the help of a knowledgeable friend or business associate will really make the difference.

5. Accept the realities of being a B&B owner

tips for B&B owners _ hotel management software uk

One of the most exciting things about running a B&B is that very few days are the same; you’ll be met with new challenges and triumphs every week.

This is where the realities of being a B&B owner need to be identified and taken into consideration. Make sure you’re comfortable with what it entails; the uncertainty, long days and varied roles you’ll have to play need to be met with a strong will and desire to succeed.

Wrapping up

Like any business venture, it takes a huge amount of bravery, persistence and courage to become a B&B owner.

Follow our tips above, equip yourself with the best possible hotel software and you’ll embark on this adventure with a mindset that will give you the greatest chance of success.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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