Encouraging people to book a room at your hotel will involve a number of different strategies.
Some are obvious (someone needs a bed for the night – your hotel is well priced, well located and has great reviews).
Others… less obvious (and require some proactive thinking and planning on your part).
One excellent option is to host regular events. These events will grab the attention of potential guests and give them another reason to choose your hotel over the competition.
These events don’t need to be all-encompassing and over-the-top; you can usually get a leg up with mini events that are interesting enough to turn heads while still being simple and cost effective to organise and run. Not only will events help boost occupancy at your hotel, but they provide a ton of great hotel upselling opportunities.
Here's three brilliant mini event ideas to get you started. Each of these should help boost direct bookings and tempt guests to spend more with you during their stay.
1. Movie screenings
If your hotel is in a relatively isolated area, guests may be tempted to retire to their rooms early after a busy day of exploring their rural surroundings.
Coaxing them out can be tricky (that iPad won’t play with itself, after all). However, if you’ve got a unique entertainment experience to offer, they might be more willing to head downstairs and give it a try.
Movie screenings can be an excellent activity, so long as you have a suitable space within the hotel to accommodate such an event.
You could showcase old classics, highlight recent releases or even theme the screenings around the season; just be sure to keep your audience in mind when choosing which films to exhibit.
2. Open mic nights
If your hotel has an appropriately sized bar area, there are many ways to take full advantage of it.
An open mic night is a good choice. It’s not only a great way to get guests interested in spending time in the bar, but also helps boost your engagement with the local community and its artists. Of course, guests could have the option of performing themselves, alongside acts from the surrounding area.
It’s a tactic that works for pubs across the UK and is equally impactful in a hotel setting. You just have to make sure things wrap up promptly and guests aren’t kept awake by the noise.
3. Quiz nights
Another great mini event option for hotels is a quiz night hosted on a weekly basis. The great thing about quizzes is that they’re relatively easy to arrange and run, and appeal to a wide audience.
Again, you’ll need to dedicate the bar or restaurant to the quiz (although a conference room could work, too), with mid-week probably being the best time to host - unless weekends are proving to be quiet in the bar.
You could even tie in the prizes that are on offer with the hotel itself. For instance, why not give the top three teams a discount on their next stay, money off at the bar or some other perk that will keep them coming back for more?
Whatever route you decide to take with your mini events, it’s definitely worth promoting these added extras so that guests know what to expect when they book.
It could also provide an added boost for the hotel’s social media profile. With these events, guests will likely tweet and check themselves in on Facebook if they have a good time.
You can highlight your upcoming events schedule with a modern online booking platform and PMS that reminds both guests and reception staff of events taking place during a particular stay. In turn, this should help increase occupancy rates, drive up customer spend and enhance your hotel’s reputation.
Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part - it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.
Call us today at + 44 (0) 33 0100 1090, or email us at firstname.lastname@example.org. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.