How to use Twitter’s 280 character limit as a hotelier | hotel software uk

In 2017, Twitter gave all of its users access to a new 280 character limit.

At its inception, Twitter only allowed 140 character to be used in tweets, making this sudden doubling of available commentary/shouting/ranting/opinion space quite a big deal.

Some people seem to love it, while others lament the decision to turn what was once the platform’s endearing selling point into something that gives advertisers and internet trolls far more space to irritate all and sundry.

Despite this, Twitter’s longer character limit offers some interesting marketing opportunities. It shouldn’t be abused, but we think you can definitely make better use of the service now if you’re a hotelier.

Here’s four tips for making the most of the 280 character tweet limit:

1. Use paragraphs

Twitter tip for hotels | management systems for hotels london

Perhaps the worst thing to come out of the increased character limit is a tendency for people to publish long winded tweets that don’t feature an ounce of punctuation.

When these tweets were just 140 characters long, that was less of an issue, but at 280 characters, they simply become big blobs of text that few people are going to read.

If you’ve got something interesting to say about your hotel, you now have more space in which to do so, but that means you can rely on white space, rather than endless sentences.

Use paragraphs on Twitter, and break up your tweets so they’re easily digestible.

2. Include multiple links

Tweeting offers for your hotel | hotel management software uk

The shorter tweets of old typically only justified a single link to be included, but with 280 characters to play with, you can get a bit more creative with your calls to action.

For instance, if you’ve just launched a number of new Christmas packages, why not tweet them out in paragraphs (see above), with the corresponding link to each package description on your website?

Don’t forget to include images, too - tweets containing photos or some other form of graphical accompaniment will perform better, and they no longer count to the character limit.

3. Tweet in multiple languages

should your hotel tweet in multiple languages? hotel software uk

If you regularly welcome foreign guests to your hotel or want to broaden your reach on social media, Twitter’s higher character limit finally gives you the space to tweet in multiple languages.

For instance, you can now kill several birds with one tweet if you want to announce the launch of your new online booking system to people in England, Spain, France and Germany.

4. Don’t feel you have to use every character

don't go too long on your tweet | hotel booking systems

One of the best pieces of advice we can provide about Twitter’s 280 character limit is… to not use it at all!

Just because you have all that extra space to play with doesn’t mean you need to use it each and every time. If you’ve experienced Twitter success with short, concise tweets, stick with them!

Listen to gut instinct; if a tweet feels too long or laboured, trim it back.

Wrapping up

Have you used Twitter to your advantage as a hotelier? We’d love to hear your experiences. Get involved in the conversation by leaving your comments, below!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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Facebook Ads strategies for hotels in 2020 | hotel software uk

Facebook is a pay-to-play platform these days. Organic posting has a place, but it’s nowhere near as effective as the Facebook Ads feature - when used correctly.

This should come as no surprise - Facebook is a business, after all - but if you’ve never used Facebook Ads before, you might feel understandably trepidatious about getting involved.

It’s worth it, though. And, if you’re an independent hotelier, it could be a great source of extra bookings in 2020.

Here are some simple tips for making the most of Facebook Ads in 2020.

Set your objective

Facebook Ads for hotel bookings | hotel booking systems

Before you go anywhere near the Facebook Ads platform, you need to set an objective or two. What do you want to get out of it?

For some hotels, it will literally be the case of gaining more direct bookings. For others, they may want to gain extra likes from people who may one day become customers, or simply get word out about their new restaurant menu.

Think of an objective that you can measure and which, ultimately, should prove profitable for the hotel.

Figure out your audience

Hotel industry tips | management systems for hotels london

One of the best things about Facebook Ads is the ability it provides to curate tightly defined audiences.

You can build an Ads audience based on age, location, interests and much more. The key lies in creating an audience that isn’t too broad, but which precisely matches the type of people you want to attract to your hotel.

The best way to do this is to create what’s known as an ‘audience persona’. This is a fictitious character who represents your ideal customer. Think about the generation in which they reside, their likes and where they’re most likely to live.

Remember - you can have more than one audience, too. In fact, if you attract both millennials and baby boomers, for instance, you’ll need separate ads for them anyway, so make sure you create personas for both.

Think about when you’ll run the ad

Running an ad for your hotel on Facebook | hotel management software uk

Scheduling is vitally important in the world of Facebook Ads. Place an ad at the wrong time of the year, and it’ll gain little engagement.

Much of this will come down to what the ad is for. If it’s for a seasonal stay package, you’ll want to start advertising it a few weeks (if not months) out. If it’s a simple ‘like’ campaign, you need to think about when your audience will most likely engage with it.

Think about the length of time you want the ad to run, too. If you’re just dipping your toes into the Facebook Ads waters for the first time, a two-week trial period might be all that’s required. For longer campaigns, carefully consider the shelf life of your ad and set the duration to that.

The ad itself

Taking care of your Facebook ad | hotel upselling

The good news? Anyone can make a Facebook Ad look great - you don’t need to be a designer.

They provide brilliant, easy-to-use tools for creating ads, even if you simply have a bunch of images you want to display. Their slideshow feature also provides lots of great looking templates you can use to turn those images into something that moves and engages.

If you’re just getting started, we recommend playing around with the platform first to get a feel for how the ad creation process works. It’s pretty addictive once you get going, but always keep in mind your audience and the kind of visuals and messaging they’re most likely to engage with.

Wrapping up

Facebook Ads is a big topic which we’ll cover in more depth during 2020, but the above is a great starting point if this is new ground for you. Stay tuned!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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