How to attract bleisure travellers | hotel upselling

The idea of combining leisure with business during an outing from the office isn’t new, but it’s a trend that has spawned its own name. And it’s growing, big time.

In a survey held last year, 75% of respondents revealed they had extended a business trip within the last year for leisure purposes.

Known as ‘bleisure’, this type of travel is popular among all generations, and for good reason. It eases work-life balance, adds some excitement to business trips and improves employee satisfaction.

If you’re running an independent hotel, the bleisure market might be one you’re currently missing out on.

Here are some tips for attracting bleisure travellers to your hotel.

Focus on offering short-stay packages

offer short-stay specials for bleisure guests | hotel software uk

Bleisure guests will typically be looking for a maximum of three-night stays during their travel. To stand out from the rest of the hotels, you could add short-stay specials that appeal directly to these people.

There’s also the opportunity to up-sell. For instance, by offering a percentage discount off an additional night’s stay, you might grab the attention of bleisure guests who fancy extending their stay for a little more leisure time.

Ensure you offer services business travellers want

what do bleisure guests need? | hotel management software uk

Take the leisure element out of bleisure, and these guests are still corporate travellers. Therefore, you need to ensure your hotel offers them everything they need to get work done on the road.

That means great, free, fast WiFi, ample meeting and working space and ease of travel to and from your property.

Oh, and don’t forget those all-important add-on services such as a fitness suite, self-check-in/out and ironing services.

Grab their attention with leisure services

leisure activities to offer at your hotel | hotel upselling

After a long day away from the office, business travellers can be easily tempted with great leisure services.

This might simply be the offer of a first free drink at the bar, but for the bleisure crowd, you can go a lot further.

If you have the budget and space on-site, offering fitness classes, therapy practices or cocktail nights is a great way to differentiate your service in the minds of bleisure guests.

Go for the super-personalised service

personalise your hotel for bleisure guests | hotel software uk

Bleisure travellers all have individual tastes. This is why personalisation is so important for hotel marketing and service teams.

The more you can profile bleisure guests, the more you can tune your service perfectly for them.

For instance, if you know they’re into fitness, a tailored stay and keep-fit package that emphasises your sports facilities will go down very well indeed.

The same goes for specific room preferences, food allergies and room service requests. If you can demonstrate that you’re listening to their every requirement, you’ll likely welcome them back again and again.

Encourage repeat bookings

how to get repeat bookings from bleisure guests | management systems for hotels london

As we alluded to above, bleisure guests are well-primed to become long-term advocates of your brand.

With that in mind, be sure you make it clear how convenient and easy it is to book with you again via your online booking engine.

Even better, why not start up a loyalty program for bleisure guests? By offering points rewards or some other form of benefit for repeat bookings, you’ll catch not just their eye but that of the person who holds the purse strings for them back at HQ.

Wrapping up

Bleisure travel isn’t a flash in the pan - it’s a growing trend that fits perfectly with the modern way of working.

Freelancers, remote employees and those who regularly leave the office for business trips represent a huge, profitable market for independent hoteliers.

Go get ‘em!

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

 

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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These hotel trends are set to shape 2020 | hotel management software uk

Trivago has recently listed what it believes to be the most important UK hotel trends headed our way in 2020.

With the end of the year fast approaching, we thought we’d do the hard work for you and delve into these trends and highlight what we think are the most prevalent for independent hoteliers on these shores.

There’s an awful lot of uncertainty surrounding the economic future of the country at the time of writing, but these trends represent opportunities for you, as an independent operator, to put your best foot forward and make a success of the next twelve months.

1. The influence of digital on the guest experience

2020 UK Hotel Trends | hotel upselling

Few people will be surprised to hear that digital is going to power most of the hospitality industry as we head into 2020 and beyond.

However, Trivago picks out a few specifics - some of which caught our eye.

  • Internet of Things (IoT).This relates to the smart devices which are gradually making their way from the home into the hotel. Think Alexa, smart lighting and security features. It’s unusual for the home to be ahead of the hospitality industry, but expect to see far more of this tech enter independent hotels in 2020.
  • Virtual reality (VR).Abandoned in the 80s and 90s, VR has had a huge resurgence of late, along with its new cousin, augmented reality (AR). From next year onwards, we should expect to see these technologies make their presence felt more wholesomely in hotels. They’ll offer pre-stay walkarounds and the ability to immerse yourself in a number of new guest experiences after checking in.
  • Facial recognition. Many of us are used our phones unlocking at the mere sight of our faces, but this form of biometric security is expected to become more prevalent in hotels next year. Is it time you upgraded your door locking system?

2. Online character-building

The Top UK Hotel Trends Headed Your Way In 2020 | hotel booking systems

A hotel’s online presence has never been more important, thanks to the influence of social media and the power of the guest in the digital world.

To get in front of as many potential guests as possible during 2020, hoteliers are being urged to define their property’s online character and put as much effort into distinguishing themselves online as possible.

This goes far beyond a few social media posts each week, too. Hotels need to create memorable, branded content that tells the story of their property.

The best news? It costs nothing but your time and some inspiration - and as an independent hotelier, you’ll certainly have plenty of the latter!

3. Embracing sustainability

hotels should start embracing sustainability | hotel software uk

Fed up of reading the word ‘sustainability’? It’s here to stay, and if you’re a hotelier, you need to get on board. Sharpish.

Sustainability is, at its heart, about undertaking environmentally-friendly practices as a business, but it can also be a key differentiator.

Hotel guests are becoming savvier and increasingly look for hotel experiences that keep the health of the Earth in mind. If you can be overtly environmentally conscious, you’ll be the hotelier who picks up more guests next year than those with the lackadaisical laundry policy (people will find out - trust us).

Wrapping up

Which of the above trends are you looking forward to the most next year?

Get involved in the comments section below - particularly if you feel we’ve missed a trend that is going to take the industry by storm.

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Welcome Anywhere has over 30 years of experience in helping independent hoteliers deliver guests an unforgettable experience with its simple property management system that controls your daily activities. The best part -  it’s all cloud hosted! We develop scalable solutions for your property such as PMS, a Booking Engine and Channel Manager. Our team has a wealth of experience in the hospitality industry and we serve you to better serve your guests.

Call us today at + 44 (0) 33 0100 1090, or email us at sales@welcomeanywhere.com. We will be happy to walk you through Welcome Anywhere’s all-in-one solution for your property management needs.

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