Are UK hotels doing enough to capitalise on summer bonanza?

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Independent hoteliers failing to take control of their online presence and bookings this summer could be missing a massive opportunity, according to John Jones, MD of Welcome Systems Ltd.

“For many, staying in a hotel is no longer an extravagance,” he explains. “It is much more affordable and frequent, meaning there is huge potential for hoteliers to capitalise on the summer period.”

However, despite the latest stats indicating 16 million more nights were spent in European hotels than the previous year, the UK has seen the biggest fall in bookings with a drop of -15.4%.

While the growth of ‘industry disruptors’ like Airbnb may bear some responsibility for these figures, John believes that it is up to hoteliers to raise their game in an increasingly competitive market.

He continues: “This isn’t about just competing on price, but also on services and experience. Our research shows that booking a hotel room is often viewed as the least enjoyable part of a holiday.

“We’ve found there are hundreds of online booking systems on the market, all with one common problem - confusing web layouts, a mass of options and text-heavy pages.”

As a result Welcome Systems Ltd is launching its new ‘Book Yourself Full 2017’ summer campaign, designed to help hoteliers achieve maximum occupancy with the least amount of work and stress.

“By signing up for our weekly newsletter, hoteliers will gain exclusive access to a wealth of top tips and hacks on achieving the ultimate booking simplicity and efficiency,” adds John.

“We’ll be covering everything from developing social media campaigns, improving in-room experiences and accepting contactless payments, through to mastering hotel websites and dealing with negative reviews, plus webinars and podcasts with key industry players and special guests."

Too busy to plan ahead?

We often hear that hoteliers are simply 'too busy' during the summer to do anything more than oversee the daily running of their business.

Unfortunately, this leaves a whole raft of opportunities untapped and means planning for the quieter months takes a back seat.

That gave us an idea...

“We’re offering the first 100 hotels to register for Welcome Systems’ newsletter before the end of July 2017, a free two-month trial of our Welcome Anywhere PMS and its integration with RateManager by BookingSuite," explains John. "However, we appreciate how busy hoteliers are at this time of year, which is why we're suggesting they focus on their business during the summer and have the system installed in September. We're even providing them with a free stress buster to get them through this period!"

To find out more and sign up for two free months* of Welcome Anywhere and RateManager by BookingSuite, click below:

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